Top Ads on WeWork

WeWork Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WeWork has been advertising and marketing on Facebook for many years. And WeWork has placed 1878 of ads on the Facebook platform in the last month. In the past few years,WeWork has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WeWork on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WeWork. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WeWork.

BigSpy

1.WeWork Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WeWork  WeWork  WeWork
Page Categories  Community Organization  Community Organization  Community Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WeWork Marketing Objectives Analysis: 

WeWork has been operating in Community Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WeWork best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WeWork Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Office Space for Lease  Future of Work: Coworking for Enterprises Spaces Built For Your Well-Being 
Ad Copy Text  Focus on growing your business from a workspace with superb view in the CBD, and we'll take care of ...  The concept of the ‘workplace’ has completely transformed over the past ten years- from separate...  Book a tour and find out how we maintain safe and healthy workspaces built for your well-being.
Link Description  Book a tour with us today!  N/A  N/A
Website Link  www.wework.com  coworkingforenterprises.splashthat.com  www.wework.com
CTA  BOOK_TRAVEL  DOWNLOAD  LEARN_MORE
Text Word Count 118  604  95
Like 283  328  44

WeWork Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WeWork Top 1 ads got 283 likes. WeWork uses a sentence with the finishing touch title: “Office Space for Lease”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WeWork shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WeWork should continue to optimize the ad content.

3.WeWork Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Video
Ad Time   2020-03-10-2020-06-20  2020-06-07-2020-06-20  2020-06-08-2020-06-20
Landing Page Link  https://www.wework.com/buildings/lim-tower-3--ho-chi-minh-city?utm_medium=cpc&utm_source=ads-facebook&utm_campaign=l-hcmc-uf&utm_term=mtg&utm_content=en-rentmorethananoffice  https://coworkingforenterprises.splashthat.com/   https://www.wework.com/info/the-new-dimension-of-workspaces-in-manila?utm_source=ads-facebook&utm_medium=cpc&utm_campaign=l-mnl-top&campaign_sfid=7014Q000001xespQAA

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WeWork are successful.

WeWork Creative Analysis: 

WeWork placed a Video ad in 2020-03-10-2020-06-20, and got 283 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WeWork Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Indonesia  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WeWork has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WeWork Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-10-2020-06-20  2020-06-07-2020-06-20  2020-06-08-2020-06-20
During  103 days  14 days 13 days 
Like  283  328  44
Share  15  1  1
Comment  15  3  1

Advertising effectiveness is a direct manifestation of advertising. WeWork ‘s Top 1 ad received 283 likes, 15 shares, 15 comments in just 103 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WeWork, helping WeWork to grasp the ad data more clearly.