Top Ads on WeRead

WeRead Background Introduction:

weread

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WeRead has been advertising and marketing on Facebook for many years. And WeRead has placed 107 of ads on the Facebook platform in the last month. In the past few years,WeRead has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WeRead on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WeRead. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WeRead.

BigSpy

1.WeRead Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WeRead  WeRead  WeRead
Page Categories  Book  Book  Book
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WeRead Marketing Objectives Analysis: 

WeRead has been operating in Book for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WeRead best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WeRead Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  download #weread, search "Habis Cerai Nikah Lagi"  download #weread, search "Habis Cerai Nikah Lagi" download #weread, search "Habis Cerai Nikah Lagi" 
Ad Copy Text  Sinopsis:Aku sudah dua tahun menjadi menantu berkunjung keluarga Liu, Namun Orang keluarga Liu sama...  Sinopsis:Aku sudah dua tahun menjadi menantu berkunjung keluarga Liu, Namun Orang keluarga Liu sama...  Sinopsis:Aku sudah dua tahun menjadi menantu berkunjung keluarga Liu, Namun Orang keluarga Liu sama...
Link Description  N/A  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP  INSTALL_MOBILE_APP
Text Word Count 4126  4126  4126
Like 153  605  1851

WeRead Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WeRead Top 1 ads got 153 likes. WeRead uses a sentence with the finishing touch title: “download #weread, search "Habis Cerai Nikah Lagi"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WeRead shared 4126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WeRead should continue to optimize the ad content.

3.WeRead Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-06-18  2020-05-24-2020-06-15  2020-05-24-2020-06-09
Landing Page Link  http://play.google.com/store/apps/details?id=com.novelss.weread  http://play.google.com/store/apps/details?id=com.novelss.weread   https://play.google.com/store/apps/details?id=com.novelss.weread&fbclid=IwAR2rsLkl-Mo8wkeyBDE74YM5zgMSREAzKmkaON2f3pDw119SXlKMOh2Wtkw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WeRead are successful.

WeRead Creative Analysis: 

WeRead placed a Image ad in 2020-05-24-2020-06-18, and got 153 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WeRead Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Indonesia  Indonesia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WeRead has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WeRead Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-06-18  2020-05-24-2020-06-15  2020-05-24-2020-06-09
During  26 days  23 days 17 days 
Like  153  605  1851
Share  5  6  61
Comment  22  29  157

Advertising effectiveness is a direct manifestation of advertising. WeRead ‘s Top 1 ad received 153 likes, 5 shares, 22 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WeRead, helping WeRead to grasp the ad data more clearly.