Top Ads on WeLend

WeLend Background Introduction:

關鍵時刻,WeLend全力配合。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WeLend has been advertising and marketing on Facebook for many years. And WeLend has placed 72 of ads on the Facebook platform in the last month. In the past few years,WeLend has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WeLend on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WeLend. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WeLend.

BigSpy

1.WeLend Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WeLend  WeLend  WeLend
Page Categories  Financial Service  Financial Service  Financial Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WeLend Marketing Objectives Analysis: 

WeLend has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WeLend best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WeLend Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WeLend A.I. 再度升級,麻煩Skip!  WeLend A.I. 再度升級,麻煩Skip! 「借一萬,還一萬!5個月內無任何附加費用!」 
Ad Copy Text  Ⓦ一 Skip 再 Skip:A.I. 再度升級,入息連住址證明同時 SkipⓌ WeLend A.I. 唔單止...  Ⓦ一 Skip 再 Skip:A.I. 再度升級,入息連住址證明同時 SkipⓌ WeLend A.I. 唔單止...  Ⓦ 「借一萬,還一萬!5個月內絕無任何附加費!」 Ⓦ 今次嘅#HKCashDrop計劃...
Link Description  WeLend 私人貸款  WeLend 私人貸款  We will be fine!
Website Link  bit.ly  bit.ly  ad.doubleclick.net
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 1711  1711  940
Like 17  42  39

WeLend Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WeLend Top 1 ads got 17 likes. WeLend uses a sentence with the finishing touch title: “WeLend A.I. 再度升級,麻煩Skip!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WeLend shared 1711 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WeLend should continue to optimize the ad content.

3.WeLend Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-14-2020-06-19  2020-06-11-2020-06-16  2020-05-29-2020-06-07
Landing Page Link  https://www.welend.hk/?utm_source=Facebook&utm_medium=SkiptheSkippableSlideshow&utm_campaign=2006_JunCampaign  https://bit.ly/2XSA8eI   https://hkcashdrop.welend.hk/zh/?utm_source=Facebook&utm_medium=ProjectSLady&utm_campaign=2006_ProjectS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WeLend are successful.

WeLend Creative Analysis: 

WeLend placed a Video ad in 2020-06-14-2020-06-19, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WeLend Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WeLend has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WeLend Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-19  2020-06-11-2020-06-16  2020-05-29-2020-06-07
During  6 days  6 days 10 days 
Like  17  42  39
Share  3  0  8
Comment  1  2  6

Advertising effectiveness is a direct manifestation of advertising. WeLend ‘s Top 1 ad received 17 likes, 3 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WeLend, helping WeLend to grasp the ad data more clearly.