Top Ads on Waze Carpool

Waze Carpool Background Introduction:

Carpool with your local Waze Community for a fun and easy way to save ?, ?, & the ? every day. Now in CA, TX, WA, MA, IL, NV, & Israel. Start Carpooling today at www.waze.com/carpool Get support help at: https://goo.gl/WpLSom

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Waze Carpool has been advertising and marketing on Facebook for many years. And Waze Carpool has placed 807 of ads on the Facebook platform in the last month. In the past few years,Waze Carpool has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Waze Carpool on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Waze Carpool. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Waze Carpool.

BigSpy

1.Waze Carpool Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Waze Carpool  Waze Carpool  Waze Carpool
Page Categories  App Page  App Page  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Waze Carpool Marketing Objectives Analysis: 

Waze Carpool has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Waze Carpool best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Waze Carpool Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  מצאו את הדרך המהירה אל הלקוחות  E deschis? Informează-ți clienții! Nuotraukos iš Tesco Malaysia įrašo. 
Ad Copy Text  -  Oferi ridicare sigură pentru clienți? Informează-i  Tesco The Mines今天正式开业! 营业时间为上午10点至晚上10点。我们位于, Lot L1...
Link Description  פתרון גדול לעסקים קטנים  Ai 30$ credit pentru Waze Ads  N/A
Website Link  www.waze.com  www.waze.com  www.waze.com
CTA  SIGN_UP  SIGN_UP  
Text Word Count 122  59  653
Like 43  1  347

Waze Carpool Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Waze Carpool Top 1 ads got 43 likes. Waze Carpool uses a sentence with the finishing touch title: “מצאו את הדרך המהירה אל הלקוחות”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Waze Carpool shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Waze Carpool should continue to optimize the ad content.

3.Waze Carpool Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-06-03-2020-06-20  2020-06-15-2020-06-20  2020-06-14-2020-06-18
Landing Page Link  https://www.waze.com/intl/he/business/?w_promo=25662b53-ff59-40fb-831f-3abcdfee141e&w_source=abgd_Facebook_il_iw_%7B%7Bad.id%7D%7D  https://www.waze.com/business/?w_promo=0f39f338-1c69-421f-888b-ada830b1f76a&w_source=abgd_Facebook_xx_ro_6185543334145&fbclid=IwAR0jf3gpsCmrcNv8NRpZlPWRBTTSTIOMMZIIig8fP8EmbxF9kQOr-eimDxY   https://www.waze.com/livemap/directions/malaysia/selangor/seri-kembangan/tesco-@-the-mines?place=ChIJS4HDwVbLzTERmn530yYXJmA&navigate=yes

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Waze Carpool are successful.

Waze Carpool Creative Analysis: 

Waze Carpool placed a Image ad in 2020-06-03-2020-06-20, and got 43 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Waze Carpool Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Israel  Romania,France,Norway...  Malaysia
Language  N/A  Romanian  Lithuanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Waze Carpool has the best conversion in Israel, and can advertise more in Israel in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Waze Carpool Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-03-2020-06-20  2020-06-15-2020-06-20  2020-06-14-2020-06-18
During  18 days  6 days 5 days 
Like  43  1  347
Share  1  1  83
Comment  4  0  15

Advertising effectiveness is a direct manifestation of advertising. Waze Carpool ‘s Top 1 ad received 43 likes, 1 shares, 4 comments in just 18 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Waze Carpool, helping Waze Carpool to grasp the ad data more clearly.