Top Ads on Wayfarer.

Wayfarer. Background Introduction:

Exkluzivní nabídka módních doplňků a stylového oblečení. Většina produktů, které si můžeš zakoupit na Wayfarer.cz, má na českém trhu punc exkluzivity.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wayfarer. has been advertising and marketing on Facebook for many years. And Wayfarer. has placed 148 of ads on the Facebook platform in the last month. In the past few years,Wayfarer. has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wayfarer. on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wayfarer.. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wayfarer..

BigSpy

1.Wayfarer. Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wayfarer.  Wayfarer.  Wayfarer.
Page Categories  Entrepreneur  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wayfarer. Marketing Objectives Analysis: 

Wayfarer. has been operating in Entrepreneur for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wayfarer. best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wayfarer. Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Alae Wayfarer  Photos from Wayfarer's post صور من منشور ‏‎Wayfarer‎‏ 
Ad Copy Text  معلومات يومية لمساعدتك على إنشاء مشروع على الانترنت لك...   YA LLEGARON LAS CAMPERITAS WAYFARER LUMBERJACK 6 CUOTAS SIN INTERÉS Y ENVIO GRATIS A TODO E...   LLEGARON LAS CAMPERITAS WAYFARER Ya tenemos las nuevas #WayfarerLumberjack ! Misma calidad por ...
Link Description  لمساعدتك على إنشاء مشروع على الأنترنيت ليبقا لك الوقت للقيام بالأشياء التي تحبها مع الأشخاص الذين تحبهم من خلال بناء مصادر دخل إيجابي.  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA  LIKE_PAGE    
Text Word Count 280  163  247
Like 292  2063  11602

Wayfarer. Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wayfarer. Top 1 ads got 292 likes. Wayfarer. uses a sentence with the finishing touch title: “Alae Wayfarer”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wayfarer. shared 280 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LIKE_PAGE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wayfarer. should continue to optimize the ad content.

3.Wayfarer. Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-24-2020-05-26  2020-05-13-2020-05-23  2019-05-09-2020-05-01
Landing Page Link  https://www.facebook.com/100170725020507/posts/123206229383623/  https://www.facebook.com/wayfarerarg/?refid=28&_ft_=adid.23844722471200586:qid.6830156716436945803:mf_story_key.3499197303070035096:is_sponsored.1:ei.AI@AQLmIkNvLJbyc2tAFhx2vmR_e9igkLJqBSi49Y9j7rMZZrHAtCXDcyP43gqYFtqBgBlpheK1saJ1sDp85XI4vqC_:top_level_post_id.2591064791106817:content_owner_id_new.1830244827188821:page_id.1830244827188821:src.22:photo_attachments_list.%5B2591061197773843,2591061294440500,2591061141107182,2591061191107177%5D:story_location.5:story_attachment_style.album:view_time.1590269435:filter.h_nor:tds_flgs.3:actrs.1830244827188821:page_insights.%7B%221830244827188821%22:%7B%22page_id%22:1830244827188821,%22page_id_type%22:%22page%22,%22actor_id%22:1830244827188821,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1589410009,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2591064791106817%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:1830244827188821,%22page_id%22:1830244827188821,%22post_id%22:2591064791106817,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=Cl-R   https://www.facebook.com/1830244827188821/posts/2294933287386637/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wayfarer. are successful.

Wayfarer. Creative Analysis: 

Wayfarer. placed a Image ad in 2020-05-24-2020-05-26, and got 292 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wayfarer. Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria  N/A  Argentina
Language  Arabic  English  Urdu

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wayfarer. has the best conversion in Algeria, and can advertise more in Algeria in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wayfarer. Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-24-2020-05-26  2020-05-13-2020-05-23  2019-05-09-2020-05-01
During  3 days  11 days 359 days 
Like  292  2063  11602
Share  66  56  235
Comment  25  426  2774

Advertising effectiveness is a direct manifestation of advertising. Wayfarer. ‘s Top 1 ad received 292 likes, 66 shares, 25 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wayfarer., helping Wayfarer. to grasp the ad data more clearly.