Top Ads on Wayfair

Wayfair Background Introduction:

Wayfair Canada offers a zillion things home – the largest selection of home furnishings and décor across all styles and price points.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wayfair has been advertising and marketing on Facebook for many years. And Wayfair has placed 800 of ads on the Facebook platform in the last month. In the past few years,Wayfair has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wayfair on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wayfair. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wayfair.

BigSpy

1.Wayfair Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wayfair  Wayfair  Wayfair
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wayfair Marketing Objectives Analysis: 

Wayfair has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wayfair best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wayfair Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wayfair  Teresa Dining Table Kelly Clarkson Home-Broughton 34.5 Velvet Tufted Square Cocktail Ottoman 
Ad Copy Text  Looking to update your style? Shop top picks for every space and budget and enjoy FREE SHIPPING on o...  Looking to update your style? Shop top picks for every space and budget and enjoy FREE SHIPPING on o...  Shopping for a business? Join Wayfair Professional for free to unlock exclusive pricing and benefits...
Link Description  www.wayfair.com  www.wayfair.com  Built for Businesses
Website Link  www.wayfair.com  www.wayfair.com  www.wayfair.ca
CTA  SHOP_NOW  SHOP_NOW  APPLY_NOW
Text Word Count 115  115  101
Like 0  0  0

Wayfair Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wayfair Top 1 ads got 0 likes. Wayfair uses a sentence with the finishing touch title: “Wayfair”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wayfair shared 115 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wayfair should continue to optimize the ad content.

3.Wayfair Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-05-07-2020-06-20  2020-06-19-2020-06-20  2019-11-12-2020-06-20
Landing Page Link  https://www.wayfair.com/gateway.php?dasku=W000675005&refid=FBVLO49.roast2-o30-Facebook_Mobile_Feed-10offcorner277  https://www.wayfair.com/v/captcha/show?_controller=captcha&_action=show&goto=https://www.wayfair.com/gateway.php&px=1&captcha_status=0&refid=FBVL49.roast5-o30-Facebook_Mobile_Feed   https://www.wayfair.ca/v/captcha/show?_controller=captcha&_action=show&goto=https://www.wayfair.ca/v/business_account/application/pico&px=1&refid=FBBDPAP01.plid1866596353&nan_pid=1866596353

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wayfair are successful.

Wayfair Creative Analysis: 

Wayfair placed a Carousel ad in 2020-05-07-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wayfair Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wayfair has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wayfair Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-20  2020-06-19-2020-06-20  2019-11-12-2020-06-20
During  45 days  2 days 222 days 
Like  0  0  0
Share  1327  14  59
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Wayfair ‘s Top 1 ad received 0 likes, 1327 shares, 0 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wayfair, helping Wayfair to grasp the ad data more clearly.