Top Ads on Way Finders

Way Finders Background Introduction:

Follow us on Twitter @WayFindersMA Way Finders lights pathways and opens doors to homes and communities where people thrive.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Way Finders has been advertising and marketing on Facebook for many years. And Way Finders has placed 8 of ads on the Facebook platform in the last month. In the past few years,Way Finders has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Way Finders on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Way Finders. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Way Finders.

BigSpy

1.Way Finders Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Way Finders  Way Finders  Way Finders
Page Categories  Housing Assistance Service  Housing Assistance Service  Housing Assistance Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Way Finders Marketing Objectives Analysis: 

Way Finders has been operating in Housing Assistance Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Way Finders best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Way Finders Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  CHAPA & HUD Certified Workshops and Counselors  Become a Certified First-time Homebuyer Free for West Springfield Residents! 
Ad Copy Text  Buying a home is easier than you think. Turn your 2020 goal of homeownership into a reality with Wa...  Buying a home is easier than you think! Learn the do's and don'ts of buying a home directly from t...  WEST SPRINGFIELD RESIDENTS Way Finders is inviting West Springfield residents to a First- Time Home...
Link Description  There for you every step of the way.    Way Finders is inviting West Springfield residents to attend a First Time Homebuyer workshop for free! If you are currently renting and thinking about buying a home, Way Finders can help!
Website Link  wayfinders.force.com  wayfinders.force.com  wayfinders.force.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 110  208  247
Like 39  35  4

Way Finders Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Way Finders Top 1 ads got 39 likes. Way Finders uses a sentence with the finishing touch title: “CHAPA & HUD Certified Workshops and Counselors”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Way Finders shared 110 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Way Finders should continue to optimize the ad content.

3.Way Finders Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-26-2020-02-26  2019-04-10-2019-04-22  2019-03-28-2019-04-22
Landing Page Link  https://wayfinders.force.com/wayfinderscft/NWSHOP__CommunitiesSelfRegCPS  https://wayfinders.force.com/wayfinderscft/NWSHOP__CommunitiesSelfRegCPS   https://wayfinders.force.com/wayfinderscft/NWSHOP__CommunitiesSelfRegCPS

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Way Finders are successful.

Way Finders Creative Analysis: 

Way Finders placed a Image ad in 2020-02-26-2020-02-26, and got 39 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Way Finders Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  English  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Way Finders has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Way Finders Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-26-2020-02-26  2019-04-10-2019-04-22  2019-03-28-2019-04-22
During  1 days  13 days 26 days 
Like  39  35  4
Share  15  9  2
Comment  6  2  0

Advertising effectiveness is a direct manifestation of advertising. Way Finders ‘s Top 1 ad received 39 likes, 15 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Way Finders, helping Way Finders to grasp the ad data more clearly.