Top Ads on Wave

Wave Background Introduction:

Send money to East Africa & Ghana, with love. Instant transfers from debit cards to mobile money in Kenya, Uganda, Tanzania + Ghana with no fees & great rates.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wave has been advertising and marketing on Facebook for many years. And Wave has placed 2122 of ads on the Facebook platform in the last month. In the past few years,Wave has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wave on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wave. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wave.


1.Wave Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wave  Wave  Wave
Page Categories  Financial Service  Games/Toys  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

Wave Marketing Objectives Analysis: 

Wave has been operating in Financial Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wave best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wave Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wave - Mobile Money  The Mesmerizing Kinetic Spinner Heat Wave Visual Australia 
Ad Copy Text  “Wave Transfert d’argent est inégalable - dépôts et retraits gratuits dans tout le Sénégal ...  It’s still magic even if you know how it’s done. Square Wave is a truly original, relaxing, fun ...  no setting
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 104  149  0
Like 17790  160  0

Wave Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wave Top 1 ads got 17790 likes. Wave uses a sentence with the finishing touch title: “Wave - Mobile Money”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wave shared 104 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wave should continue to optimize the ad content.

3.Wave Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Carousel
Ad Time   2020-05-20-2020-06-20  2020-03-14-2020-06-20  2020-02-19-2020-06-20
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wave are successful.

Wave Creative Analysis: 

Wave placed a Image ad in 2020-05-20-2020-06-20, and got 17790 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wave Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Senegal  N/A  Australia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wave has the best conversion in Senegal, and can advertise more in Senegal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wave Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-20  2020-03-14-2020-06-20  2020-02-19-2020-06-20
During  32 days  99 days 123 days 
Like  17790  160  0
Share  370  58  0
Comment  1005  17  0

Advertising effectiveness is a direct manifestation of advertising. Wave ‘s Top 1 ad received 17790 likes, 370 shares, 1005 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wave, helping Wave to grasp the ad data more clearly.