Top Ads on Watsons

Watsons Background Introduction:

Watsons Thailand(Official)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Watsons has been advertising and marketing on Facebook for many years. And Watsons has placed 1642 of ads on the Facebook platform in the last month. In the past few years,Watsons has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Watsons on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Watsons. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Watsons.

BigSpy

1.Watsons Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Watsons  Watsons  Watsons
Page Categories  Health/Beauty  Sports & Recreation  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Watsons Marketing Objectives Analysis: 

Watsons has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Watsons best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Watsons Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Listerine Limited Edition  Photos from Watsons Marine Centre's post อยากนอน แต่ก็อยากดูต่ออีกตอน ผิวจะพังมั้ย? 
Ad Copy Text  Try out the LISTERINE® limited edition flavors, Sakura & Peach and Coconut & Lime! They kill 99.9% ...  3 Days only --- Savings off the entire range of Yamaha outboards. With great finance options to get ...  -
Link Description  Try now for 99.9% germ-kill  N/A  N/A
Website Link  www.watsons.com.ph  www.facebook.com  Olay.life
CTA  SHOP_NOW    
Text Word Count 231  121  1096
Like 217  7  2217

Watsons Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Watsons Top 1 ads got 217 likes. Watsons uses a sentence with the finishing touch title: “Listerine Limited Edition”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Watsons shared 231 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Watsons should continue to optimize the ad content.

3.Watsons Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-04-16-2020-06-19
Landing Page Link  https://www.watsons.com.ph/c/listerine-limited-edition?utm_campaign=20200601-JJ-LI-Tonic(ConvinceTRY-Static+-WatsonsLaunch)FB&utm_medium=social&utm_source=facebook&utm_content=Tonic(ConvinceTRY-Static+-WatsonsLaunch)FB_JUNE2020FB&fbclid=IwAR0nArAvuS3r0D-i01VL344b6VqJbVks7oiaKLfmyg4kMrO0e770f1mW6PU  https://www.facebook.com/176504865857809/posts/1539459662895649/   https://www.watsons.co.th/search?q=Retinol24:mostRelevant:masterBrandName:Olay:priceValue:%5B79+TO+1890%5D&recordQ=:masterBrandName:Olay:priceValue:%5B79+TO+1890%5D&text=Retinol24&minSel=79&maxSel=1890&minSlider=79.0&maxSlider=1890.0&resultsForPage=32&sort=¶mText=Retinol24&queryUrl=/search?q%3DRetinol24%253AmostRelevant&filtersApplyText=Retinol24&deliveryType=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Watsons are successful.

Watsons Creative Analysis: 

Watsons placed a Image ad in 2020-06-17-2020-06-19, and got 217 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Watsons Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Australia  Thailand
Language  English  English  Thai

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Watsons has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Watsons Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-04-16-2020-06-19
During  3 days  4 days 65 days 
Like  217  7  2217
Share  11  0  74
Comment  4  0  11

Advertising effectiveness is a direct manifestation of advertising. Watsons ‘s Top 1 ad received 217 likes, 11 shares, 4 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Watsons, helping Watsons to grasp the ad data more clearly.