Top Ads on Waterdrop

Waterdrop Background Introduction:

waterdrop™ - your new microdrink

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Waterdrop has been advertising and marketing on Facebook for many years. And Waterdrop has placed 351 of ads on the Facebook platform in the last month. In the past few years,Waterdrop has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Waterdrop on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Waterdrop. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Waterdrop.

BigSpy

1.Waterdrop Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Waterdrop  Waterdrop  Waterdrop
Page Categories  Food & Beverage  Food & Beverage  Food & Beverage
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Waterdrop Marketing Objectives Analysis: 

Waterdrop has been operating in Food & Beverage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Waterdrop best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Waterdrop Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  500.000 zufriedene Kunden  500.000+ zufriedene Kunden Befruchte dein Wasser 
Ad Copy Text  Drink More Water, shine bright. Für einen bezaubernden GLOW: waterdrop® veredelt dein Wasser mit ...  waterdrop® reichert dein Wasser mit Frucht- und Pflanzenextrakten sowie wertvollen Vitaminen an, un...  Trinkst du genügend Wasser? waterdrop® reichert dein Wasser mit Frucht- und Pflanzenextrakten sow...
Link Description  N/A  N/A  200.000+ zufriedene Kunden
Website Link  www.waterdrop.com  www.waterdrop.com  www.waterdrop.com
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 307  167  196
Like 415  1570  2235

Waterdrop Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Waterdrop Top 1 ads got 415 likes. Waterdrop uses a sentence with the finishing touch title: “500.000 zufriedene Kunden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Waterdrop shared 307 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Waterdrop should continue to optimize the ad content.

3.Waterdrop Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-18-2020-06-18  2020-05-10-2020-06-18  2019-12-15-2020-06-17
Landing Page Link  https://www.waterdrop.com/collections/waterdrops/products/glow-12-pack?utm_medium=social&utm_source=facebook%2Binstagram&utm_campaign=DACH+%7C+Prospecting+%7C+Min+ROAS+%7C+Glow&utm_content=DACH+%7C+Prospecting+%7C+Min+ROAS+%7C+Glow+-+Broad+%7C+Woman+-+Link+Post+-+Static+I+Collage+drops&utm_id=5ec39e0c13f91a0fb63eedb8&fbclid=IwAR0QP9-sEkVs0HMVp6s7T0w05zMe_VEA7lX5e-EfYMIoTbZsR_W-Mvp8aK0  https://www.waterdrop.com/?utm_source=facebook&utm_medium=social&utm_campaign=DACH+%7C+Prospecting+%7C+Poll+Ad+-+Broad+%7C+Woman&utm_content=Poll+%7C+Video+Bottle&fbclid=IwAR222mIX0XhcueO7mhilEbq4RsUMDunJGTyMLctE1h-3j3X3S-3dRkCpicU   https://www.waterdrop.com/?utm_source=facebook&utm_medium=social&utm_campaign=Prospecting+%7C+D-A-CH+%7C+Conversions+%7C+Minimum+ROAS+%7C+Total+Broad+%7C+DUP+%7C+1000%E2%82%AC+-+Prospecting+%7C+Total+Broad&utm_content=Ad+%7C+Boost+Cap+-+Copy&fbclid=IwAR1E4LOCUWsOCY_9BT4GVJJ0viS4DxUHCqyo819cjjitY-02mtOQzRq-H-Y

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Waterdrop are successful.

Waterdrop Creative Analysis: 

Waterdrop placed a Image ad in 2020-05-18-2020-06-18, and got 415 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Waterdrop Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Waterdrop has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Waterdrop Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-18-2020-06-18  2020-05-10-2020-06-18  2019-12-15-2020-06-17
During  32 days  40 days 186 days 
Like  415  1570  2235
Share  26  1  132
Comment  50  368  637

Advertising effectiveness is a direct manifestation of advertising. Waterdrop ‘s Top 1 ad received 415 likes, 26 shares, 50 comments in just 32 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Waterdrop, helping Waterdrop to grasp the ad data more clearly.