Top Ads on Washington Dulles International Airport

Washington Dulles International Airport Background Introduction:

Washington Dulles International Airport (IAD) is located in Dulles, VA on 12,000 acres of land 26 miles from downtown Washington, DC.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Washington Dulles International Airport has been advertising and marketing on Facebook for many years. And Washington Dulles International Airport has placed 28 of ads on the Facebook platform in the last month. In the past few years,Washington Dulles International Airport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Washington Dulles International Airport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Washington Dulles International Airport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Washington Dulles International Airport.

BigSpy

1.Washington Dulles International Airport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Washington Dulles International Airport  Washington Dulles International Airport  Washington Dulles International Airport
Page Categories  Airport  Airport  Airport
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Washington Dulles International Airport Marketing Objectives Analysis: 

Washington Dulles International Airport has been operating in Airport for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Washington Dulles International Airport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Washington Dulles International Airport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  奥林匹亚 (华盛顿州)  IAD Means IAD Means 
Ad Copy Text  Hmmm. Thought this posted last week. Well here it is again: Well Family, it has been one of the wor...  With a 14-mile airport access highway, getting here is easier than you think, making Dulles your clo...  With a 14-mile airport access highway, getting here is easier than you think, making Dulles your clo...
Link Description  N/A  I’m Already at Dulles.  I’m Already at Dulles.
Website Link  m.facebook.com  flydulles.com  flydulles.com
CTA    LEARN_MORE  LEARN_MORE
Text Word Count 779  188  188
Like 6  5  1

Washington Dulles International Airport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Washington Dulles International Airport Top 1 ads got 6 likes. Washington Dulles International Airport uses a sentence with the finishing touch title: “奥林匹亚 (华盛顿州)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Washington Dulles International Airport shared 779 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Washington Dulles International Airport should continue to optimize the ad content.

3.Washington Dulles International Airport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-11-07-2019-11-07  2019-03-03-2019-05-06  2019-03-03-2019-05-06
Landing Page Link  https://m.facebook.com/story.php?story_fbid=2835358319830238&id=100000682947899  https://flydulles.com/iad/get-here-faster-1?utm_source=facebook&utm_medium=social&utm_campaign=mwaa-cnvnc-19&utm_content=fb-iad-geo-va-chnbrdg   https://flydulles.com/iad/get-here-faster-1?utm_source=facebook&utm_medium=social&utm_campaign=mwaa-cnvnc-19&utm_content=fb-iad-geo-va-burke

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Washington Dulles International Airport are successful.

Washington Dulles International Airport Creative Analysis: 

Washington Dulles International Airport placed a Image ad in 2019-11-07-2019-11-07, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Washington Dulles International Airport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  United States
Language  Chinese (Simplified)  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Washington Dulles International Airport has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Washington Dulles International Airport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-11-07-2019-11-07  2019-03-03-2019-05-06  2019-03-03-2019-05-06
During  1 days  65 days 65 days 
Like  6  5  1
Share  0  0  0
Comment  2  1  0

Advertising effectiveness is a direct manifestation of advertising. Washington Dulles International Airport ‘s Top 1 ad received 6 likes, 0 shares, 2 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Washington Dulles International Airport, helping Washington Dulles International Airport to grasp the ad data more clearly.