Top Ads on Warner Music NZ

Warner Music NZ Background Introduction:

Welcome to Warner Music NZ! Here you'll find the latest releases, competitions and information from your favourite artists. Become a fan now! Click 'Like' at the top of the page

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Warner Music NZ has been advertising and marketing on Facebook for many years. And Warner Music NZ has placed 65 of ads on the Facebook platform in the last month. In the past few years,Warner Music NZ has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Warner Music NZ on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Warner Music NZ. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Warner Music NZ.

BigSpy

1.Warner Music NZ Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Warner Music NZ  Warner Music NZ  Warner Music NZ
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

Warner Music NZ Marketing Objectives Analysis: 

Warner Music NZ has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Warner Music NZ best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Warner Music NZ Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WIN A ALEC BENJAMIN MERCH PACK  WIN A HAYLEY WILLIAMS MERCH PACK CHECK OUT KINGS & QUEENS FROM AVA MAX 
Ad Copy Text  Celebrating Alec Benjamin's highly-anticipated album 'These Two Windows' we have 3 merch bundles up ...  Celebrating Hayley Williams' debut solo album 'Petals For Armor' we've got 5 merch packs to give awa...  Ava Max has your week 4 shutdown soundtrack on lock. Ideal for card games and DIY dancefloors. ????
Link Description  Listen to content by Alec Benjamin.  Listen to content by Hayley Williams.  N/A
Website Link  wmnz.lnk.to  wmnz.lnk.to  WMNZ.lnk.to
CTA      LISTEN_NOW
Text Word Count 176  132  99
Like 182  101  436

Warner Music NZ Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Warner Music NZ Top 1 ads got 182 likes. Warner Music NZ uses a sentence with the finishing touch title: “WIN A ALEC BENJAMIN MERCH PACK”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Warner Music NZ shared 176 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Warner Music NZ should continue to optimize the ad content.

3.Warner Music NZ Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-05-25-2020-06-03  2020-05-19-2020-05-25  2020-04-16-2020-04-21
Landing Page Link  https://wmnz.lnk.to/OfFoJf4SWF  https://wmnz.lnk.to/Syh1wtkbWF?fbclid=IwAR19DXYjD8ri0Tp-zv6UzI7onZyACyI6xO8oxPA7BtnWSQjUYbcfViSjuQs   https://wmnz.lnk.to/OXmCqEN9IP?fbclid=IwAR3lhtOl4Nv3TPn4qdHRhRZe8hEwA5s69hDtRSY_jS5Cf2kDOVYEgOhCc9c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Warner Music NZ are successful.

Warner Music NZ Creative Analysis: 

Warner Music NZ placed a Image ad in 2020-05-25-2020-06-03, and got 182 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Warner Music NZ Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  New Zealand
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Warner Music NZ has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Warner Music NZ Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-03  2020-05-19-2020-05-25  2020-04-16-2020-04-21
During  10 days  7 days 6 days 
Like  182  101  436
Share  14  4  50
Comment  84  58  147

Advertising effectiveness is a direct manifestation of advertising. Warner Music NZ ‘s Top 1 ad received 182 likes, 14 shares, 84 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Warner Music NZ, helping Warner Music NZ to grasp the ad data more clearly.