Top Ads on Warner Bros. Pictures

Warner Bros. Pictures Background Introduction:

Warner Bros Middle East is the place to find great film content, information and competitions across the GCC, run by Shooting Stars Theatrical Distribution

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Warner Bros. Pictures has been advertising and marketing on Facebook for many years. And Warner Bros. Pictures has placed 908 of ads on the Facebook platform in the last month. In the past few years,Warner Bros. Pictures has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Warner Bros. Pictures on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Warner Bros. Pictures. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Warner Bros. Pictures.

BigSpy

1.Warner Bros. Pictures Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Warner Bros. Pictures  Warner Bros. Pictures  Warner Bros. Pictures
Page Categories  Movie/Television Studio  Movie/Television Studio  Movie/Television Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Warner Bros. Pictures Marketing Objectives Analysis: 

Warner Bros. Pictures has been operating in Movie/Television Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Warner Bros. Pictures best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Warner Bros. Pictures Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Game of Thrones S1-8  TENET – NUEVO TRÁILER TENET – New Trailer 
Ad Copy Text  The perfect Father’s Day gift  Del Director Christopher Nolan. #TENET, próximamente en cines. Ve el nuevo tráiler ahora.  From Director Christopher Nolan. #TENET, coming to cinemas. Watch the new trailer now.
Link Description  Buy it now on Digital, Blu-ray and DVD  N/A  N/A
Website Link  www.warnerbros.co.uk  www.facebook.com  www.facebook.com
CTA  SHOP_NOW    
Text Word Count 31  91  86
Like 89  8670  383

Warner Bros. Pictures Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Warner Bros. Pictures Top 1 ads got 89 likes. Warner Bros. Pictures uses a sentence with the finishing touch title: “Game of Thrones S1-8”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Warner Bros. Pictures shared 31 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Warner Bros. Pictures should continue to optimize the ad content.

3.Warner Bros. Pictures Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-16-2020-06-19  2020-06-11-2020-06-17  2020-05-21-2020-06-17
Landing Page Link  https://www.warnerbros.co.uk/tv/game-thrones  https://www.facebook.com/108449249241067/posts/2980119205407376/   https://www.facebook.com/WarnerBrosMalaysia/videos/2975853012483884/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Warner Bros. Pictures are successful.

Warner Bros. Pictures Creative Analysis: 

Warner Bros. Pictures placed a Video ad in 2020-06-16-2020-06-19, and got 89 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Warner Bros. Pictures Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  Colombia,Bolivia,Peru  Malaysia
Language  English  Vietnamese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Warner Bros. Pictures has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Warner Bros. Pictures Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-19  2020-06-11-2020-06-17  2020-05-21-2020-06-17
During  4 days  7 days 28 days 
Like  89  8670  383
Share  15  1767  52
Comment  72  258  6

Advertising effectiveness is a direct manifestation of advertising. Warner Bros. Pictures ‘s Top 1 ad received 89 likes, 15 shares, 72 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Warner Bros. Pictures, helping Warner Bros. Pictures to grasp the ad data more clearly.