Top Ads on Warner Music Philippines

Warner Music Philippines Background Introduction:

www.warnermusic.com.ph Follow us on Twitter & Youtube (@WMPhils) and on Instagram (@warnermusicph) Email: ph.marketing@warnermusic.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Warner Music Philippines has been advertising and marketing on Facebook for many years. And Warner Music Philippines has placed 124 of ads on the Facebook platform in the last month. In the past few years,Warner Music Philippines has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Warner Music Philippines on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Warner Music Philippines. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Warner Music Philippines.

BigSpy

1.Warner Music Philippines Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Warner Music Philippines  Warner Music Philippines  Warner Music Philippines
Page Categories  Record Label  Record Label  Record Label
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Warner Music Philippines Marketing Objectives Analysis: 

Warner Music Philippines has been operating in Record Label for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Warner Music Philippines best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Warner Music Philippines Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  10 Things Roddy Ricch can't live without  Whats Poppin' on TikTok! TikTok Compilation for "WHATS POPPIN" by Jack Harlow 
Ad Copy Text  Tag ur homie who's LSS with Roddy Ricch's 'The Box'! Yep this is how the rapper looks like. warner....  Jack Harlow's 'What's Poppin' has reached the Philippines! wmp.lnk.to/whatspoppin  If you're a lurker on TikTok, you've probably seen people dancing to 'Whats Poppin' by Jack Harlow! ...
Link Description  N/A  N/A  N/A
Website Link  warner.link  wmp.lnk.to  wmp.lnk.to
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 149  82  133
Like 404  800  812

Warner Music Philippines Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Warner Music Philippines Top 1 ads got 404 likes. Warner Music Philippines uses a sentence with the finishing touch title: “10 Things Roddy Ricch can't live without”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Warner Music Philippines shared 149 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Warner Music Philippines should continue to optimize the ad content.

3.Warner Music Philippines Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-11-2020-06-09  2020-06-02-2020-06-08  2020-05-26-2020-06-08
Landing Page Link  https://warner.link/thebox  https://wmp.lnk.to/whatspoppin   https://wmp.lnk.to/whatspoppin

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Warner Music Philippines are successful.

Warner Music Philippines Creative Analysis: 

Warner Music Philippines placed a Video ad in 2020-05-11-2020-06-09, and got 404 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Warner Music Philippines Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Warner Music Philippines has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Warner Music Philippines Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-11-2020-06-09  2020-06-02-2020-06-08  2020-05-26-2020-06-08
During  30 days  7 days 14 days 
Like  404  800  812
Share  136  175  158
Comment  17  56  14

Advertising effectiveness is a direct manifestation of advertising. Warner Music Philippines ‘s Top 1 ad received 404 likes, 136 shares, 17 comments in just 30 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Warner Music Philippines, helping Warner Music Philippines to grasp the ad data more clearly.