Top Ads on Warner Bros. Entertainment

Warner Bros. Entertainment Background Introduction:

Warner Bros. Entertainment, Entertaining the World.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Warner Bros. Entertainment has been advertising and marketing on Facebook for many years. And Warner Bros. Entertainment has placed 107 of ads on the Facebook platform in the last month. In the past few years,Warner Bros. Entertainment has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Warner Bros. Entertainment on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Warner Bros. Entertainment. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Warner Bros. Entertainment.

BigSpy

1.Warner Bros. Entertainment Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Warner Bros. Entertainment  Warner Bros. Entertainment  Warner Bros. Entertainment
Page Categories  Movie/Television Studio  Movie/Television Studio  Movie/Television Studio
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Warner Bros. Entertainment Marketing Objectives Analysis: 

Warner Bros. Entertainment has been operating in Movie/Television Studio for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Warner Bros. Entertainment best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Warner Bros. Entertainment Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Il Diritto di Opporsi - In Digitale  Own #JLDarkApokolipsWar on Blu-ray & Digital NOW! Own #JLDarkApokolipsWar on Blu-ray & Digital NOW! 
Ad Copy Text  Un eroe moderno, una storia che riguarda tutti noi. Non perdere Il Diritto di Opporsi con Michael B....  "We have to get them off of Apokolips to have any chance." The battle begins when you own Justice Le...  Woe to you. Catch Etrigan the Slayer and the League in action when you own Justice League Dark: Apok...
Link Description  N/A  N/A  N/A
Website Link  bit.ly  ad.doubleclick.net  ad.doubleclick.net
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 197  152  137
Like 4185  248  1025

Warner Bros. Entertainment Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Warner Bros. Entertainment Top 1 ads got 4185 likes. Warner Bros. Entertainment uses a sentence with the finishing touch title: “Il Diritto di Opporsi - In Digitale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Warner Bros. Entertainment shared 197 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Warner Bros. Entertainment should continue to optimize the ad content.

3.Warner Bros. Entertainment Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-05-27-2020-06-05  2020-05-13-2020-06-01  2020-05-13-2020-06-01
Landing Page Link  http://www.warnerbros.it/digitale/genere-drammatico/il-diritto-di-opporsi/  https://www.warnerbros.com/movies/justice-league-dark-apokolips-war   https://www.warnerbros.com/movies/justice-league-dark-apokolips-war

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Warner Bros. Entertainment are successful.

Warner Bros. Entertainment Creative Analysis: 

Warner Bros. Entertainment placed a Video ad in 2020-05-27-2020-06-05, and got 4185 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Warner Bros. Entertainment Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  Morocco,United States  Bolivia,Trinidad and Tobago,Canada...
Language  Italian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Warner Bros. Entertainment has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Warner Bros. Entertainment Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-27-2020-06-05  2020-05-13-2020-06-01  2020-05-13-2020-06-01
During  10 days  20 days 20 days 
Like  4185  248  1025
Share  624  48  248
Comment  300  40  159

Advertising effectiveness is a direct manifestation of advertising. Warner Bros. Entertainment ‘s Top 1 ad received 4185 likes, 624 shares, 300 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Warner Bros. Entertainment, helping Warner Bros. Entertainment to grasp the ad data more clearly.