Top Ads on War Thunder

War Thunder Background Introduction:

http://warthunder.com/ War Thunder is a next-gen MMO F2P Combat Game for PC, Mac & PS4 dedicated to Military Aviation, Armored Vehicles and Naval combat.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

War Thunder has been advertising and marketing on Facebook for many years. And War Thunder has placed 205 of ads on the Facebook platform in the last month. In the past few years,War Thunder has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for War Thunder on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for War Thunder. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from War Thunder.

BigSpy

1.War Thunder Top 3 Ads Basic Understanding

   top1  top2  top3
Name  War Thunder  War Thunder  War Thunder
Page Categories  Video Game  Video Game  Gaming Video Creator
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

War Thunder Marketing Objectives Analysis: 

War Thunder has been operating in Video Game for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. War Thunder best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.War Thunder Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Major Update "Starfighters"  La actualización principal "Starfighters"! War Thunder Gaming 
Ad Copy Text  War Thunder Major Update #Starfighters Details here: https://wt.link/starfighters ✅ Italian Navy ...  War Thunder Actualización Principal #Starfighters Detalles aquí: https://wt.link/es/starfighters ...  يوميات قاىد طيارة
Link Description  N/A  N/A  يوميات قاىد طيارة
Website Link  wt.link  wt.link  www.facebook.com
CTA  LEARN_MORE  LEARN_MORE  LIKE_PAGE
Text Word Count 259  301  32
Like 2478  628  526

War Thunder Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. War Thunder Top 1 ads got 2478 likes. War Thunder uses a sentence with the finishing touch title: “Major Update "Starfighters"”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. War Thunder shared 259 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. War Thunder should continue to optimize the ad content.

3.War Thunder Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-25-2020-06-08  2020-05-25-2020-06-07  2020-05-29-2020-06-03
Landing Page Link  https://warthunder.com/en/game/changelog/current/1106  https://warthunder.com/es/news/2567-noticias-conoce-la-actualizaci%C3%B3n-principal-starfighters-es   https://www.facebook.com/pubgmobilese/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by War Thunder are successful.

War Thunder Creative Analysis: 

War Thunder placed a Video ad in 2020-05-25-2020-06-08, and got 2478 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.War Thunder Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine,Bosnia Hercegovina,Lithuania...  Argentina  Egypt
Language  English  Spanish  Arabic

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

War Thunder has the best conversion in Ukraine,Bosnia Hercegovina,Lithuania..., and can advertise more in Ukraine,Bosnia Hercegovina,Lithuania... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.War Thunder Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-25-2020-06-08  2020-05-25-2020-06-07  2020-05-29-2020-06-03
During  15 days  14 days 6 days 
Like  2478  628  526
Share  258  91  0
Comment  298  68  3

Advertising effectiveness is a direct manifestation of advertising. War Thunder ‘s Top 1 ad received 2478 likes, 258 shares, 298 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for War Thunder, helping War Thunder to grasp the ad data more clearly.