Top Ads on Wantedly

Wantedly Background Introduction:

Discover and visit companies that share your vision by Wantedly. Wantedly は、「はたらく」を面白くし、シゴト充実化を促進するためのアプリやツールを提供している企業です。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wantedly has been advertising and marketing on Facebook for many years. And Wantedly has placed 140 of ads on the Facebook platform in the last month. In the past few years,Wantedly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wantedly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wantedly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wantedly.

BigSpy

1.Wantedly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wantedly  Wantedly  Wantedly
Page Categories  Community Service  Product/Service  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Wantedly Marketing Objectives Analysis: 

Wantedly has been operating in Community Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wantedly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wantedly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  【株式会社AS IT IS】あるがままに自由で豊かな暮らしを提供する建築コーディネーターWanted!  【無料公開】3分でわかるウォンテッドリー 【Wantedly x Xccelerate】點解辭職去學coding? 
Ad Copy Text  -  -  |Women in Tech Scholarship|最後召集 或者大家會覺得辭職走去讀full-time coding boo...
Link Description  <お客様の想いを形に> - AS IT ISとは? - あるがままに自由で豊かな暮らし 売り手側のロジックでは無い、お客...  まずは資料を無料ダウンロード  N/A
Website Link  www.wantedly.com  info.wantedly.com  www.wantedly.com
CTA    DOWNLOAD  LEARN_MORE
Text Word Count 294  295  407
Like 0  62  18

Wantedly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wantedly Top 1 ads got 0 likes. Wantedly uses a sentence with the finishing touch title: “【株式会社AS IT IS】あるがままに自由で豊かな暮らしを提供する建築コーディネーターWanted!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wantedly shared 294 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wantedly should continue to optimize the ad content.

3.Wantedly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-15-2020-06-18  2020-05-12-2020-06-16  2020-06-08-2020-06-13
Landing Page Link  https://us.wantedly.com/projects/458842?utm_source=fbad&utm_campaign=asitis_20200618_resim&fbclid=IwAR3yar-BiRd8mKJGXpB-zdX7ZT4gLFQZ6dBlvchR-%5C-%5CQ0jzKmVJ9q3uxol-w  https://info.wantedly.com/facebook3_serviceguide_download.html?utm_source=facebook&utm_medium=display&utm_campaign=01-serviceguide&argument=bR22mkVT&dmai=a5ebb4869b1d7b&fbclid=IwAR3bBt3yEBnjSX1aHJsrm8ZVwq_nqlzlhVquA7O5AnBelTZtE9b96nKlJIM   https://us.wantedly.com/projects/455364

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wantedly are successful.

Wantedly Creative Analysis: 

Wantedly placed a Image ad in 2020-06-15-2020-06-18, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wantedly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Japanese  Japanese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wantedly has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wantedly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-18  2020-05-12-2020-06-16  2020-06-08-2020-06-13
During  4 days  36 days 6 days 
Like  0  62  18
Share  0  1  6
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Wantedly ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wantedly, helping Wantedly to grasp the ad data more clearly.