Top Ads on Wanderers

Wanderers Background Introduction:

For people wanting to explore the unexplored both outside and within - Wanderers!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wanderers has been advertising and marketing on Facebook for many years. And Wanderers has placed 208 of ads on the Facebook platform in the last month. In the past few years,Wanderers has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wanderers on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wanderers. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wanderers.


1.Wanderers Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wanderers  Wanderers  Wanderers
Page Categories  Other  Other  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  N/A

Wanderers Marketing Objectives Analysis: 

Wanderers has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wanderers best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wanderers Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Secret Vacation destinations No one wants you to know of!  Dreamers & Wanderers 20% off storewide SALE + FREE card wallet 
Ad Copy Text  no setting   This lightweight, soft-as-a-cloud sweater takes your style to a higher level.  Don't miss out on our 20% off storewide SALE! Luxe leather goods for the everyday Wanderer! Crafted ...
Link Description  Cheap honeymoon destinations are important to people with low income because whether you’re religious or atheist, young, or old, marriage is indeed a special bond that links 2 humans together. For the reason that this bond promotes love, respect, and loyalty forever and beyond and to celebrate thi...   This lightweight, soft-as-a-cloud sweater takes your style to a higher level.  N/A
Website Link
Text Word Count 0  94  248
Like 0  15364  25

Wanderers Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wanderers Top 1 ads got 0 likes. Wanderers uses a sentence with the finishing touch title: “Secret Vacation destinations No one wants you to know of!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wanderers shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wanderers should continue to optimize the ad content.

3.Wanderers Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-31-2020-06-19  2020-06-01-2020-06-18  2020-06-17-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:511730075631233,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592451477,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1927431800727713%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511730075631233,%22page_id%22:511730075631233,%22post_id%22:1927431800727713,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wanderers are successful.

Wanderers Creative Analysis: 

Wanderers placed a Image ad in 2020-03-31-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wanderers Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Bhutan  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wanderers has the best conversion in Bhutan, and can advertise more in Bhutan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wanderers Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-31-2020-06-19  2020-06-01-2020-06-18  2020-06-17-2020-06-18
During  81 days  18 days 2 days 
Like  0  15364  25
Share  0  2064  3
Comment  0  1209  0

Advertising effectiveness is a direct manifestation of advertising. Wanderers ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 81 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wanderers, helping Wanderers to grasp the ad data more clearly.