Top Ads on Wanderers Travel Co

Wanderers Travel Co Background Introduction:

Luxe leather travel goods for the everyday WANDERER Visit us - 154 Flora St Sutherland, NSW, Australia

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wanderers Travel Co has been advertising and marketing on Facebook for many years. And Wanderers Travel Co has placed 116 of ads on the Facebook platform in the last month. In the past few years,Wanderers Travel Co has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wanderers Travel Co on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wanderers Travel Co. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wanderers Travel Co.


1.Wanderers Travel Co Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wanderers Travel Co  Wanderers Travel Co  Wanderers Travel Co
Page Categories  Bags/Luggage  Bags/Luggage  Bags/Luggage
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

Wanderers Travel Co Marketing Objectives Analysis: 

Wanderers Travel Co has been operating in Bags/Luggage for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wanderers Travel Co best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wanderers Travel Co Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20% off storewide SALE + FREE card wallet  20% off storewide SALE + FREE card wallet Wanderers Travel Co 
Ad Copy Text  Don't miss out on our 20% off storewide SALE! Luxe leather goods for the everyday Wanderer! Crafted ...  Don't miss out on our 20% off storewide SALE! Luxe leather goods for the everyday Wanderer! Crafted ...  Don't miss out on our 20% off storewide SALE! Luxe leather goods for the everyday Wanderer! Crafted ...
Link Description  N/A  N/A  Your free gift hasn't been added to your cart yet. If you don't select a free gift, it will not be sent out with your order. Are you sure you want to checkout without your gift?
Website Link
Text Word Count 248  248  248
Like 25  2  0

Wanderers Travel Co Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wanderers Travel Co Top 1 ads got 25 likes. Wanderers Travel Co uses a sentence with the finishing touch title: “20% off storewide SALE + FREE card wallet”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wanderers Travel Co shared 248 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wanderers Travel Co should continue to optimize the ad content.

3.Wanderers Travel Co Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:511730075631233,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592451477,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1927431800727713%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511730075631233,%22page_id%22:511730075631233,%22post_id%22:1927431800727713,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R,%22page_id_type%22:%22page%22,%22actor_id%22:511730075631233,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592451363,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B1927430087394551%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:511730075631233,%22page_id%22:511730075631233,%22post_id%22:1927430087394551,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wanderers Travel Co are successful.

Wanderers Travel Co Creative Analysis: 

Wanderers Travel Co placed a Image ad in 2020-06-17-2020-06-18, and got 25 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wanderers Travel Co Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wanderers Travel Co has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wanderers Travel Co Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-17-2020-06-18  2020-06-17-2020-06-18
During  2 days  2 days 2 days 
Like  25  2  0
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Wanderers Travel Co ‘s Top 1 ad received 25 likes, 3 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wanderers Travel Co, helping Wanderers Travel Co to grasp the ad data more clearly.