Top Ads on Walt Disney World

Walt Disney World Background Introduction:

Welcome to the official Facebook Page of the Walt Disney World Resort! Learn about Park updates, news, and special backstage info here.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Walt Disney World has been advertising and marketing on Facebook for many years. And Walt Disney World has placed 198 of ads on the Facebook platform in the last month. In the past few years,Walt Disney World has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Walt Disney World on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Walt Disney World. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Walt Disney World.

BigSpy

1.Walt Disney World Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Walt Disney World  Walt Disney World  Walt Disney World
Page Categories  Travel Agency  Other  Travel Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Walt Disney World Marketing Objectives Analysis: 

Walt Disney World has been operating in Travel Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Walt Disney World best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Walt Disney World Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Spectacle virtuel – Happily Ever After  When will Walt Disney World Open? Disney News and Rumor Roundup! Get your tickets now! 
Ad Copy Text  Profitez des meilleures places, du confort de votre foyer, pour assister à un des spectacles les pl...  When will the Disney Parks re-open? SeaWorld CEO steps down! Disney Parks employees furloughed! Let'...  Celebrate those vile villains you love to hate at Disney Villains After Hours, select nights now—J...
Link Description  Moments magiques Disney  N/A  Take a walk on the vile side and party with Disney’s most nefarious fiends—select nights February 7 through July 10, 2020.
Website Link  disneyworld.disney.go.com  www.piratesandprincesses.net  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 247  147  107
Like 192  24  650

Walt Disney World Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Walt Disney World Top 1 ads got 192 likes. Walt Disney World uses a sentence with the finishing touch title: “Spectacle virtuel – Happily Ever After”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Walt Disney World shared 247 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Walt Disney World should continue to optimize the ad content.

3.Walt Disney World Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-05-22-2020-05-30  2020-04-07-2020-04-07  2020-03-14-2020-03-16
Landing Page Link  https://disneyworld.disney.go.com/fr-ca/entertainment/magic-kingdom/happily-ever-after-fireworks/?&CMP=%7B%7Bcampaign.name%7D%7D%7B%7Badset.name%7D%7D%7C%7B%7Bad.name%7D%7D  https://www.piratesandprincesses.net/   https://ad.doubleclick.net/ddm/clk/255880884;79505003;q;u=ms;?https://disneyworld.disney.go.com/events-tours/magic-kingdom/disney-villains-after-hours/?&CMP={{campaign.name}}{{adset.name}}|{{ad.name}}

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Walt Disney World are successful.

Walt Disney World Creative Analysis: 

Walt Disney World placed a Video ad in 2020-05-22-2020-05-30, and got 192 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Walt Disney World Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Walt Disney World has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Walt Disney World Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-22-2020-05-30  2020-04-07-2020-04-07  2020-03-14-2020-03-16
During  9 days  1 days 3 days 
Like  192  24  650
Share  226  4  95
Comment  44  7  73

Advertising effectiveness is a direct manifestation of advertising. Walt Disney World ‘s Top 1 ad received 192 likes, 226 shares, 44 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Walt Disney World, helping Walt Disney World to grasp the ad data more clearly.