Top Ads on Walsall College
Walsall College Background Introduction:
Walsall College is an Outstanding provider of vocational courses in the West Midlands, supporting young people, adults and businesses to develop their skills.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Walsall College has been advertising and marketing on Facebook for many years. And Walsall College has placed 79 of ads on the Facebook platform in the last month. In the past few years,Walsall College has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Walsall College on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Walsall College. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Walsall College.
1.Walsall College Top 3 Ads Basic Understanding
|Name||Walsall College||Walsall College||Walsall College|
|Page Categories||Academic Camp||Academic Camp||Academic Camp|
Walsall College Marketing Objectives Analysis:
Walsall College has been operating in Academic Camp for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Walsall College best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Walsall College Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Hospitality, Catering & Events Courses | Walsall College||Aviation, Travel and Tourism Courses | Walsall College||Certificate in Introducing Caring for Children and Young People - Level 2|
|Ad Copy Text||Be someone who makes wow-factor culinary experiences and events. Apply now to study a Hospitality, C...||The search for the future faces of the travel and tourism industry starts here. Apply to study a Tra...||no setting|
|Link Description||Study hospitality at Walsall College and you’ll learn how to perfect your culinary skills in our professional training kitchens under the guidance of our expert tutors who’ve worked in the sector themselves. Learn more.||Walsall College’s travel courses could help you land your dream job, especially as the college works with some of the biggest names in the travel industry. Find out more||We have free Level 2 courses available as flexible distance learning programmes, allowing you to study from home in your own time. These courses are free* for a limited time, so enrol now!|
|Text Word Count||123||143||0|
Walsall College Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Walsall College Top 1 ads got 0 likes. Walsall College uses a sentence with the finishing touch title: “Hospitality, Catering & Events Courses | Walsall College”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Walsall College shared 123 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Walsall College should continue to optimize the ad content.
3.Walsall College Top 3 Ads Creative Selection
|Landing Page Link||https://www.walsallcollege.ac.uk/all-subjects/hospitality-courses/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Low+Recruited+2020||https://www.walsallcollege.ac.uk/all-subjects/aviation-travel-and-tourism-courses/?utm_source=Facebook&utm_medium=cpc&utm_campaign=Low+Recruited+2020||https://www.walsallcollege.ac.uk/modes-of-study/details/distance-learning?utm_source=Facebook&utm_medium=cpc&utm_campaign=Distance%20Learning%20Campaign%20December%2018|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Walsall College are successful.
Walsall College Creative Analysis:
Walsall College placed a Image ad in 2020-05-20-2020-06-04, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Walsall College Top 3 Ads Audience Analysis:
|Country||United Kingdom||N/A||United Kingdom,Pakistan|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Walsall College has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Walsall College Top 3 Ads Performance Display
|During||16 days||8 days||321 days|
Advertising effectiveness is a direct manifestation of advertising. Walsall College ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 16 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Walsall College, helping Walsall College to grasp the ad data more clearly.