Top Ads on Walmart Canada

Walmart Canada Background Introduction:

Welcome to Walmart Canada’s official Facebook page. Check back often for news, promotions, Rollbacks and more. Bienvenue à la page Facebook officielle de Walmart Canada. Revenez souvent pour consulter nos actualités, promotions, rabais et bien plus.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Walmart Canada has been advertising and marketing on Facebook for many years. And Walmart Canada has placed 200 of ads on the Facebook platform in the last month. In the past few years,Walmart Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Walmart Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Walmart Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Walmart Canada.

BigSpy

1.Walmart Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Walmart Canada  Walmart Canada  Walmart Canada
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Walmart Canada Marketing Objectives Analysis: 

Walmart Canada has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Walmart Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Walmart Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Magasinez les chutes de prix!  Prenez soin de chaque courbe. Jouets variés Venom Spider-Man de Marvel 
Ad Copy Text  Nous avons des chutes de prix sur des milliers d'essentiels quotidiens dont votre famille a besoin.  Prenez soin de chaque courbe. Les quatre lames SmoothProtect de Skintimate offrent un rasage confort...  Venom est partout! Faites équipe avec Spider-Man pour affronter la version venimeuse de vos héros ...
Link Description  Parcourez notre collection en ligne  Achat en ligne pour la livraison  En ligne et en magasin
Website Link  www.walmart.ca  www.walmart.ca  www.walmart.ca
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 99  117  112
Like 19  0  14

Walmart Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Walmart Canada Top 1 ads got 19 likes. Walmart Canada uses a sentence with the finishing touch title: “Magasinez les chutes de prix!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Walmart Canada shared 99 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Walmart Canada should continue to optimize the ad content.

3.Walmart Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-11-2020-06-17  2020-06-02-2020-06-17  2020-04-06-2020-06-16
Landing Page Link  https://www.walmart.ca/fr/epicerie/N-31+117?cmpid=social_facebook_fr_rollback_olv&utm_source=facebook&utm_medium=social&utm_campaign=social_facebook_fr_rollback_olv  https://www.walmart.ca/fr/skintimate/N-1020154?mtr=mdv_00419&cmpid=wmgmrs-social_facebook_fr_edgewell_personal_care_canada_-_edgewell_-_6_deg_-_skintimate_2020&utm_source=facebook&utm_medium=wmgmrs-social&utm_campaign=wmgmrs-social_facebook_fr_edgewell_personal_care_canada_-_edgewell_-_6_deg_-_skintimate_2020   https://www.walmart.ca/fr/spider-man/N-1000331?cmpid=wmgip-social_facebook_fr_disney_-_wk_11_spiderman_max_venom&utm_source=facebook&utm_medium=wmgip-social&utm_campaign=wmgip-social_facebook_fr_disney_-_wk_11_spiderman_max_venom

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Walmart Canada are successful.

Walmart Canada Creative Analysis: 

Walmart Canada placed a Video ad in 2020-06-11-2020-06-17, and got 19 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Walmart Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  French  French  Danish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Walmart Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Walmart Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-17  2020-06-02-2020-06-17  2020-04-06-2020-06-16
During  7 days  16 days 72 days 
Like  19  0  14
Share  5  0  3
Comment  3  0  3

Advertising effectiveness is a direct manifestation of advertising. Walmart Canada ‘s Top 1 ad received 19 likes, 5 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Walmart Canada, helping Walmart Canada to grasp the ad data more clearly.