Top Ads on Walker Art Center

Walker Art Center Background Introduction:

Walker Art Center presents contemporary visual arts and design exhibitions; dance, theater, and music performances; and film screenings.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Walker Art Center has been advertising and marketing on Facebook for many years. And Walker Art Center has placed 17 of ads on the Facebook platform in the last month. In the past few years,Walker Art Center has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Walker Art Center on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Walker Art Center. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Walker Art Center.

BigSpy

1.Walker Art Center Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Walker Art Center  Walker Art Center  Walker Art Center
Page Categories  Modern Art Museum  Modern Art Museum  Arts & Humanities Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Walker Art Center Marketing Objectives Analysis: 

Walker Art Center has been operating in Modern Art Museum for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Walker Art Center best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Walker Art Center Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Jan. 9-11 | Is This A Room: Reality Winner Verbatim Transcript  Jan. 9-11 | Is This A Room: Reality Winner Verbatim Transcript A Contemporary Oracle: Huang Yong Ping (1954–2019) 
Ad Copy Text  "Named in the top-ten “Best Theater of 2019” list by The New York Times, “Is This A Room” re...  "Named in the top-ten “Best Theater of 2019” list by The New York Times, “Is This A Room” re...  "Huang is not merely a 'Chinese artist' but a contemporary oracle who sees across the past, present,...
Link Description  After the FBI interrogated Reality Winner, a 25-year-old former Air Force linguist, the transcript of the encounter ignited director Tina Satter’s theatrical imagination. Satter’s company Half Straddle replicates, word by word, the verbal dance between the whip-smart Winner and reality-twisting ...  After the FBI interrogated Reality Winner, a 25-year-old former Air Force linguist, the transcript of the encounter ignited director Tina Satter’s theatrical imagination. Satter’s company Half Straddle replicates, word by word, the verbal dance between the whip-smart Winner and reality-twisting ...  "Huang is not merely a 'Chinese artist' but a contemporary oracle who sees across the past, present, and future." The Walker's then-director Kathy Halbreich on Huang Yong Ping, the Paris-based artist and subject of the 2005–2006 Walker exhibition House of Oracles, who passed away October 20 at age...
Website Link  wlkr.art  wlkr.art  walkerart.org
CTA  BOOK_TRAVEL  BOOK_TRAVEL  LEARN_MORE
Text Word Count 298  298  389
Like 13  14  9

Walker Art Center Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Walker Art Center Top 1 ads got 13 likes. Walker Art Center uses a sentence with the finishing touch title: “Jan. 9-11 | Is This A Room: Reality Winner Verbatim Transcript”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Walker Art Center shared 298 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Walker Art Center should continue to optimize the ad content.

3.Walker Art Center Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-12-20-2020-01-02  2019-12-20-2020-01-02  2019-10-22-2019-10-24
Landing Page Link  https://walkerart.org/calendar/2020/tina-satter-half-straddle-is-this-a-room-reality-winner-verbatim-transcription?fbclid=IwAR0Vx5SiC2HZDztikMfRJpY9D77HbFxr2KuW3rY6knN_8nM4ftjEhqsFgs4  https://walkerart.org/calendar/2020/tina-satter-half-straddle-is-this-a-room-reality-winner-verbatim-transcription?fbclid=IwAR0Vx5SiC2HZDztikMfRJpY9D77HbFxr2KuW3rY6knN_8nM4ftjEhqsFgs4   https://walkerart.org/magazine/a-contemporary-oracle-huang-yong-ping-1954-2019?fbclid=IwAR0FlvMxi-wN0ZrBuiGICHFclB67a3Q90-oo7_Jz5rdBZvxEMN8uRzFEI_w

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Walker Art Center are successful.

Walker Art Center Creative Analysis: 

Walker Art Center placed a Image ad in 2019-12-20-2020-01-02, and got 13 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Walker Art Center Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Walker Art Center has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Walker Art Center Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-12-20-2020-01-02  2019-12-20-2020-01-02  2019-10-22-2019-10-24
During  14 days  14 days 3 days 
Like  13  14  9
Share  2  0  2
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Walker Art Center ‘s Top 1 ad received 13 likes, 2 shares, 2 comments in just 14 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Walker Art Center, helping Walker Art Center to grasp the ad data more clearly.