Top Ads on Wako

Wako Background Introduction:

Wako es una web que te ayuda a encontrar a tu mascota perdida. Con Wako llegamos a miles de personas en cuestión de minutos.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wako has been advertising and marketing on Facebook for many years. And Wako has placed 79 of ads on the Facebook platform in the last month. In the past few years,Wako has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wako on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wako. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wako.


1.Wako Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wako  Wako  Wako
Page Categories  Retail Company  Pet Service  Pet Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  N/A  N/A

Wako Marketing Objectives Analysis: 

Wako has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wako best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wako Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  酪農場の高温対策に使える!注目の「断熱塗料」  Photos du journal รูปภาพบนไทม์ไลน์ 
Ad Copy Text  no setting  Buscamos a Elvira Se perdió el 02/06/2020 en Pasteur, B1753 Villa Luzuriaga, Buenos Aires, A...  Buscamos a Manchita Se perdió el 18/10/2019 en Cll A, Caguas, 00725, Puerto Rico Raza: Sh...
Link Description  WAKOECO® SHIELD  Buscamos a Elvira Se perdió el 02/06/2020 en Pasteur, B1753 Villa Luzuriaga, Buenos Aires, Argentina Raza: Pug OFREZCO RECOMPENSA! Por favor si alguien la compro o tiene un dato hablarme al numero que dejo. Tenía un collar negro con tachas. Tres meses. Pesa 1.600kg. Y tiene un rulito en la cola para arriba. No tiene todas las vacunas y está haciendo un tratamiento en la veterinaria. Cualquier Información contactar a Matías Fernández +541132175706 #PerroPerdido #BuscandoAElvira  Buscamos a Manchita Se perdió el 18/10/2019 en Cll A, Caguas, 00725, Puerto Rico Raza: Shih Tzu RECOMPENSA GRANDE. POR FAVOR???? $$$RECOMPENSA$$$ SE PERDIÓ EN CAGUAS! ELLA ES DE QUINTAS LAS AMERICAS! NOMBRE: MANCHITA. RAZA: SHIH TZU. DESCRIPCIÓN: ES HEMBRA, BLANCA CON MANCHAS NEGRA, OJOS MARRONES OSCUROS Y UN COLLAR GRIS Y ROSADO QUE TIENE SU PLACA EN DONDE DICE SU NOMBRE Y NÚMEROS DE TELÉFONOS. POR FAVOR QUIEN LA TENGA FAVOR LLAMAR AL 787-717-2676. $$$RECOMPENSA$$$— in Caguas, Puerto Rico. Cualquier Información contactar a Ivelisse Ruiz de Porras +17877172676 #PerroPerdido #BuscandoAManchita
Website Link
Text Word Count 0  506  628
Like 0  212  26

Wako Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wako Top 1 ads got 0 likes. Wako uses a sentence with the finishing touch title: “酪農場の高温対策に使える!注目の「断熱塗料」”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wako shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wako should continue to optimize the ad content.

3.Wako Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-01-2020-06-17  2020-06-03-2020-06-10  2020-06-03-2020-06-09
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:541530009579937,%22dm%22:%7B%22isShare%22:0,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22post_context%22:%7B%22object_fbtype%22:22,%22publish_time%22:1591202565,%22story_name%22:%22EntPhotoUploadBatchNodeBasedEdgeStory%22,%22story_fbid%22:%5B1107108499688749%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:541530009579937,%22page_id%22:541530009579937,%22post_id%22:1107108499688749,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wako are successful.

Wako Creative Analysis: 

Wako placed a Image ad in 2020-03-01-2020-06-17, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wako Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Japan  N/A  Puerto Rico
Language  Somali  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wako has the best conversion in Japan, and can advertise more in Japan in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wako Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-01-2020-06-17  2020-06-03-2020-06-10  2020-06-03-2020-06-09
During  109 days  8 days 7 days 
Like  0  212  26
Share  0  1735  235
Comment  0  228  12

Advertising effectiveness is a direct manifestation of advertising. Wako ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 109 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wako, helping Wako to grasp the ad data more clearly.