Top Ads on Wag

Wag Background Introduction:

Wag! A mobile application to find trusted, certified dog walkers instantly on your phone. Wag features include GPS tracking, pup reports, photos & EZ-pay.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Wag has been advertising and marketing on Facebook for many years. And Wag has placed 110 of ads on the Facebook platform in the last month. In the past few years,Wag has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Wag on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Wag. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Wag.


1.Wag Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Wag  Wag  Wag
Page Categories  Pet Supplies  Pet Service  Pet Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  N/A

Wag Marketing Objectives Analysis: 

Wag has been operating in Pet Supplies for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Wag best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Wag Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Peitoral Wag-no-Pull  We are an Essential Business. Come in or Order Curbside Pickup. Your Pet is An Essential Friend. We are OPEN! 
Ad Copy Text  no setting  Come in For Pet Food & Supplies or Order Curbside Pickup.  Visit us In-Store or Order for Curbside Pickup! Gourmet Bakery, All-Natural Food & Treats... PLUS Fu...
Link Description  N/A  We Have Implemented A Strict Cleaning Policy & Are Allowing 10 People In Our Store At A Time.  From delicious treats made here in our own store bakery to an assortment of unique toys for play time and training, we have something for every four legged family member!
Website Link
Text Word Count 0  57  124
Like 0  33  3

Wag Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Wag Top 1 ads got 0 likes. Wag uses a sentence with the finishing touch title: “Peitoral Wag-no-Pull”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Wag shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Wag should continue to optimize the ad content.

3.Wag Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-03-01-2020-06-20  2020-03-31-2020-06-18  2020-05-07-2020-06-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Wag are successful.

Wag Creative Analysis: 

Wag placed a Video ad in 2020-03-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Wag Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  Australia  Egypt
Language  Filipino  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Wag has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Wag Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-01-2020-06-20  2020-03-31-2020-06-18  2020-05-07-2020-06-15
During  112 days  80 days 40 days 
Like  0  33  3
Share  0  2  0
Comment  0  3  0

Advertising effectiveness is a direct manifestation of advertising. Wag ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 112 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Wag, helping Wag to grasp the ad data more clearly.