Top Ads on WYNKIDS

WYNKIDS Background Introduction:

Established in Malaysia in 2008, WYNKIDS is an Asia's leading education company with the vision of unlocking children potential in academic and life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WYNKIDS has been advertising and marketing on Facebook for many years. And WYNKIDS has placed 114 of ads on the Facebook platform in the last month. In the past few years,WYNKIDS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WYNKIDS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WYNKIDS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WYNKIDS.

BigSpy

1.WYNKIDS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WYNKIDS  WYNKIDS  WYNKIDS
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

WYNKIDS Marketing Objectives Analysis: 

WYNKIDS has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WYNKIDS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WYNKIDS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  全马第一的父母研讨会 | 即刻让孩子转变  No.1 Parents Virtual Workshop | TRANSFORM YOUR CHILD NOW 全马第一的线上父母研讨会 |有效的改变您孩子的课程 
Ad Copy Text  -  Does Your Child Lack Discipline and Motivation to Perform On Their Own During This Non-Schooling Per...  -
Link Description  “他表现得更加成熟,并开始负责处理自己的事情。 此外,他也对自己的学习表现出了更多的信心。”  N/A  “他表现得更加成熟,并开始负责处理自己的事情。 此外,他也对自己的学习表现出了更多的信心。”
Website Link  campaign.wynkids.com  campaign.wynkids.com  campaign.wynkids.com
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 407  363  385
Like 27  36  7

WYNKIDS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WYNKIDS Top 1 ads got 27 likes. WYNKIDS uses a sentence with the finishing touch title: “全马第一的父母研讨会 | 即刻让孩子转变”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WYNKIDS shared 407 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WYNKIDS should continue to optimize the ad content.

3.WYNKIDS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-10-2020-06-16  2020-06-04-2020-06-06
Landing Page Link  https://campaign.wynkids.com/wynkids-new-kuala-lumpur/zh/  https://campaign.wynkids.com/wynkids-new-kuala-lumpur/%20virtual-workshop/   https://campaign.wynkids.com/wynkids-new-kuala-lumpur/zh/virtual-workshop/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WYNKIDS are successful.

WYNKIDS Creative Analysis: 

WYNKIDS placed a Image ad in 2020-06-18-2020-06-20, and got 27 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WYNKIDS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  Chinese (Simplified)  English  Chinese (Simplified)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WYNKIDS has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WYNKIDS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-10-2020-06-16  2020-06-04-2020-06-06
During  3 days  7 days 3 days 
Like  27  36  7
Share  4  6  2
Comment  1  3  0

Advertising effectiveness is a direct manifestation of advertising. WYNKIDS ‘s Top 1 ad received 27 likes, 4 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WYNKIDS, helping WYNKIDS to grasp the ad data more clearly.