Top Ads on WWF Australia

WWF Australia Background Introduction:

Our mission is to stop the degradation of the planet's natural environment and to build a future in which humans live in harmony with nature.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WWF Australia has been advertising and marketing on Facebook for many years. And WWF Australia has placed 205 of ads on the Facebook platform in the last month. In the past few years,WWF Australia has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WWF Australia on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WWF Australia. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WWF Australia.


1.WWF Australia Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WWF Australia  WWF Australia  WWF Australia
Page Categories  Charity Organization  Charity Organization  Charity Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WWF Australia Marketing Objectives Analysis: 

WWF Australia has been operating in Charity Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WWF Australia best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WWF Australia Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Your Donation Will Help Those Remaining Survive  Your Donation Will Help Those Remaining Survive. Your Donation Will Help Those Remaining Survive 
Ad Copy Text  Your urgent tax-deductible donation today will support critical bushfire recovery work. You can he...  Your urgent tax-deductible donation today will support critical bushfire recovery work. You can he...  Aussie wildlife still need you! Despite the challenges of COVID-19, our critical field work must con...
Link Description  Your urgent gift will save lives. Our wildlife need you now more than ever.  Make a Tax-Deductible Donation by June 30.  Your urgent gift will save lives. Our wildlife need you now more than ever.
Website Link
Text Word Count 244  289  254
Like 6  3  5

WWF Australia Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WWF Australia Top 1 ads got 6 likes. WWF Australia uses a sentence with the finishing touch title: “Your Donation Will Help Those Remaining Survive”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WWF Australia shared 244 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WWF Australia should continue to optimize the ad content.

3.WWF Australia Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-05-24-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WWF Australia are successful.

WWF Australia Creative Analysis: 

WWF Australia placed a Image ad in 2020-06-15-2020-06-19, and got 6 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WWF Australia Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WWF Australia has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WWF Australia Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-06-15-2020-06-18  2020-05-24-2020-06-18
During  5 days  4 days 9 days 
Like  6  3  5
Share  0  0  5
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. WWF Australia ‘s Top 1 ad received 6 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WWF Australia, helping WWF Australia to grasp the ad data more clearly.