Top Ads on WWF Korea

WWF Korea Background Introduction:

인류가 자연과 조화를 이루며 사는 미래를 만들고 있습니다.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WWF Korea has been advertising and marketing on Facebook for many years. And WWF Korea has placed 52 of ads on the Facebook platform in the last month. In the past few years,WWF Korea has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WWF Korea on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WWF Korea. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WWF Korea.

BigSpy

1.WWF Korea Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WWF Korea  WWF Korea  WWF Korea
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WWF Korea Marketing Objectives Analysis: 

WWF Korea has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WWF Korea best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WWF Korea Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  2만원 이상 정기후원 신청 시  정기후원 신청자 분들께 2만원 이상 정기후원 신청 시 
Ad Copy Text  -  자연을 되살릴 수 있는 마지막 세대 아이들이 살아갈 세상을 지켜주세요 ⠀...  멸종위기의 북극곰을 구해주세요❄ 여러분의 후원은 큰 도움이 됩니다 ⠀ >...
Link Description  후원자에게 팔찌를 드립니다  후원 선물을 드립니다  북극곰 팔찌를 드립니다
Website Link  campaign.wwfkorea.or.kr  wwfkorea.campaignus.me  blog.naver.com
CTA  LEARN_MORE  LEARN_MORE  DONATE_NOW
Text Word Count 147  177  183
Like 7  123  205

WWF Korea Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WWF Korea Top 1 ads got 7 likes. WWF Korea uses a sentence with the finishing touch title: “2만원 이상 정기후원 신청 시”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WWF Korea shared 147 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WWF Korea should continue to optimize the ad content.

3.WWF Korea Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-10-2020-06-16  2020-05-28-2020-06-11  2020-05-07-2020-06-05
Landing Page Link  https://campaign.wwfkorea.or.kr/FY20Polarbear?utm_medium=social&utm_source=facebookm&utm_campaign=fy20polarbear1&utm_term=2025mf&utm_content=reward23m&fbclid=IwAR2WTuDoSAR-H-Df3Jnklz-W-LkElI1Ro64qB4SD_wlCYEyRYErkNtia5H8  https://wwfkorea.campaignus.me/fy20climate?utm_medium=social&utm_source=facebookm&utm_campaign=fy20polarbear1&utm_term=interest_social&utm_content=video1   https://blog.naver.com/wwf-korea/221409624596

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WWF Korea are successful.

WWF Korea Creative Analysis: 

WWF Korea placed a Image ad in 2020-06-10-2020-06-16, and got 7 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WWF Korea Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Korea,Saudi Arabia
Language  Korean  Korean  Korean

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WWF Korea has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WWF Korea Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-16  2020-05-28-2020-06-11  2020-05-07-2020-06-05
During  7 days  15 days 30 days 
Like  7  123  205
Share  0  11  12
Comment  0  1  7

Advertising effectiveness is a direct manifestation of advertising. WWF Korea ‘s Top 1 ad received 7 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WWF Korea, helping WWF Korea to grasp the ad data more clearly.