Top Ads on WWE
WWE Background Introduction:
The official Facebook home of WWE and our worldwide fans that make up the WWE Universe. http://WWE.com
WWE has been advertising and marketing on Facebook for many years. And WWE has placed 1301 of ads on the Facebook platform in the last month. In the past few years,WWE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for WWE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WWE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WWE.
1.WWE Top 3 Ads Basic Understanding
|Page Categories||App Page||App Page||Sports League|
WWE Marketing Objectives Analysis:
WWE has been operating in App Page for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WWE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.WWE Top 3 Ads Content Display
|Ad Headline||Disfruta del juego de la WWE más descargado||All-New WWE Champions||اشترك في النسخة المجانية|
|Ad Copy Text||"Descárgalo ya y hazte con John Cena, The Rock y Alexa Bliss"||"I Can't Stop Playing" - Dan||-|
|Text Word Count||62||28||283|
WWE Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. WWE Top 1 ads got 0 likes. WWE uses a sentence with the finishing touch title: “Disfruta del juego de la WWE más descargado”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. WWE shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WWE should continue to optimize the ad content.
3.WWE Top 3 Ads Creative Selection
|Landing Page Link||http://itunes.apple.com/app/id1017432937||http://itunes.apple.com/app/id1017432937||https://www.wwe.com/wwenetwork|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WWE are successful.
WWE Creative Analysis:
WWE placed a Video ad in 2020-06-15-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.WWE Top 3 Ads Audience Analysis:
WWE has the best conversion in Spain, and can advertise more in Spain in the future.
5.WWE Top 3 Ads Performance Display
|During||5 days||1 days||6 days|
Advertising effectiveness is a direct manifestation of advertising. WWE ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WWE, helping WWE to grasp the ad data more clearly.