Top Ads on WWD Japan

WWD Japan Background Introduction:

日本で唯一のファッション週刊紙「WWDジャパン」の公式ファンページです。http://www.wwdjapan.com/

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WWD Japan has been advertising and marketing on Facebook for many years. And WWD Japan has placed 33 of ads on the Facebook platform in the last month. In the past few years,WWD Japan has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WWD Japan on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WWD Japan. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WWD Japan.

BigSpy

1.WWD Japan Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WWD Japan  WWD Japan  WWD Japan
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

WWD Japan Marketing Objectives Analysis: 

WWD Japan has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WWD Japan best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WWD Japan Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  美容医療に着想を得た先進型スキンケア  2020年プレ・フォールは、色使いとシルエットが遊び心を感じさせるコレクション プロジェクトに協賛するメーカーの思い 
Ad Copy Text  no setting  no setting  no setting
Link Description        
Website Link  www.wwdjapan.com  www.wwdjapan.com  www.wwdjapan.com
CTA      
Text Word Count 0  0  0
Like 0  0  0

WWD Japan Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WWD Japan Top 1 ads got 0 likes. WWD Japan uses a sentence with the finishing touch title: “美容医療に着想を得た先進型スキンケア”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WWD Japan shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WWD Japan should continue to optimize the ad content.

3.WWD Japan Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-10-2020-06-16  2020-06-14-2020-06-16  2020-05-27-2020-06-16
Landing Page Link  https://www.wwdjapan.com/articles/1078066  https://www.wwdjapan.com/s/1077041   https://www.wwdjapan.com/articles/1076968

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WWD Japan are successful.

WWD Japan Creative Analysis: 

WWD Japan placed a Image ad in 2020-06-10-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WWD Japan Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Japan
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WWD Japan has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WWD Japan Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-16  2020-06-14-2020-06-16  2020-05-27-2020-06-16
During  7 days  3 days 21 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. WWD Japan ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WWD Japan, helping WWD Japan to grasp the ad data more clearly.