Top Ads on WW Canada

WW Canada Background Introduction:

Wellness that works.™ We inspire healthy habits for real life. For people, families, communities, the world—for everyone. #WWCanada

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WW Canada has been advertising and marketing on Facebook for many years. And WW Canada has placed 98 of ads on the Facebook platform in the last month. In the past few years,WW Canada has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WW Canada on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WW Canada. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WW Canada.

BigSpy

1.WW Canada Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WW Canada  WW Canada  WW Canada
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WW Canada Marketing Objectives Analysis: 

WW Canada has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WW Canada best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WW Canada Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coaching and Community at home!  Coaching and Community at home! Stay on track while you’re at home. 
Ad Copy Text  Our Virtual Workshops connect you with WW Coaches and members, and delivers science-backed strategie...  Our Virtual Workshops connect you with WW Coaches and members, and delivers science-backed strategie...  You can still focus on a healthier you. Find a myWW plan that fits your goals and your life right no...
Link Description  Weight Watchers is now WW  Weight Watchers is now WW  Weight Watchers is now WW
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  SIGN_UP  LEARN_MORE
Text Word Count 126  126  102
Like 8  12  511

WW Canada Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WW Canada Top 1 ads got 8 likes. WW Canada uses a sentence with the finishing touch title: “Coaching and Community at home!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WW Canada shared 126 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WW Canada should continue to optimize the ad content.

3.WW Canada Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-04-06-2020-06-15
Landing Page Link  https://www.weightwatchers.com/ca/en/virtual-workshop-digital?utm_medium=paidsocial&utm_source=facebook&utm_campaign=spring20&utm_content=dr&utm_term=virtualstudio&dclid=COOc09n0kOoCFY4S-QAdeXIDEg  https://www.weightwatchers.com/ca/en/virtual-workshop-digital?utm_medium=paidsocial&utm_source=facebook&utm_campaign=spring20&utm_content=dr&utm_term=virtualstudio&dclid=CLbN2rC9jeoCFYud7AodiHUOdQ   https://www.weightwatchers.com/ca/en/how-ww-works?utm_medium=paidsocial&utm_source=facebook&utm_campaign=spring20&utm_content=brand&utm_term=generic&dclid=CIbzo4X70-gCFc8dKgod5oMA5A

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WW Canada are successful.

WW Canada Creative Analysis: 

WW Canada placed a Image ad in 2020-06-17-2020-06-20, and got 8 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WW Canada Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WW Canada has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WW Canada Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-17-2020-06-20  2020-04-06-2020-06-15
During  4 days  4 days 71 days 
Like  8  12  511
Share  0  0  40
Comment  0  0  27

Advertising effectiveness is a direct manifestation of advertising. WW Canada ‘s Top 1 ad received 8 likes, 0 shares, 0 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WW Canada, helping WW Canada to grasp the ad data more clearly.