Top Ads on WU (Wirtschaftsuniversität Wien)

WU (Wirtschaftsuniversität Wien) Background Introduction:

Willkommen auf der Facebook-Seite der WU (Wirtschaftsuniversität Wien) / Welcome to the Facebook Page of WU (Vienna University of Economics and Business)

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WU (Wirtschaftsuniversität Wien) has been advertising and marketing on Facebook for many years. And WU (Wirtschaftsuniversität Wien) has placed 142 of ads on the Facebook platform in the last month. In the past few years,WU (Wirtschaftsuniversität Wien) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WU (Wirtschaftsuniversität Wien) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WU (Wirtschaftsuniversität Wien). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WU (Wirtschaftsuniversität Wien).

BigSpy

1.WU (Wirtschaftsuniversität Wien) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WU (Wirtschaftsuniversität Wien)  WU (Wirtschaftsuniversität Wien)  WU (Wirtschaftsuniversität Wien)
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WU (Wirtschaftsuniversität Wien) Marketing Objectives Analysis: 

WU (Wirtschaftsuniversität Wien) has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WU (Wirtschaftsuniversität Wien) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WU (Wirtschaftsuniversität Wien) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  WU (Wirtschaftsuniversität Wien)  WU (Wirtschaftsuniversität Wien) WU (Wirtschaftsuniversität Wien) 
Ad Copy Text  Beste Karrierechancen mit dem WU Wien Masterstudium Sozioökonomie (MSc). Jetzt bewerben!  Führend in Steuern & Accounting mit Ihrem WU Masterstudium Steuern & Rechnungslegung. Starten Sie I...  Jetzt informieren & bewerben für den WU Masterstudiengang "Wirtschaftsrecht".
Link Description  N/A  N/A  N/A
Website Link  www.wu.ac.at  www.wu.ac.at  www.wu.ac.at
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 89  113  78
Like 5  14  9

WU (Wirtschaftsuniversität Wien) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WU (Wirtschaftsuniversität Wien) Top 1 ads got 5 likes. WU (Wirtschaftsuniversität Wien) uses a sentence with the finishing touch title: “WU (Wirtschaftsuniversität Wien)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WU (Wirtschaftsuniversität Wien) shared 89 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WU (Wirtschaftsuniversität Wien) should continue to optimize the ad content.

3.WU (Wirtschaftsuniversität Wien) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-04-16-2020-05-30  2020-04-16-2020-05-30  2020-04-16-2020-05-29
Landing Page Link  https://www.wu.ac.at/studium/master/soziooekonomie/ueberblick?pk_campaign=sozoek&pk_source=fb&pk_medium=traffic&pk_keyword=carousel1  https://www.wu.ac.at/studium/master/steuern-und-rechnungslegung/ueberblick?pk_campaign=StRel&pk_source=fb&pk_medium=traffic&pk_keyword=carousel2   https://www.wu.ac.at/studium/master/wirtschaftsrecht/ueberblick?pk_campaign=wire&pk_source=fb&pk_medium=traffic&pk_keyword=carousel1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WU (Wirtschaftsuniversität Wien) are successful.

WU (Wirtschaftsuniversität Wien) Creative Analysis: 

WU (Wirtschaftsuniversität Wien) placed a Carousel ad in 2020-04-16-2020-05-30, and got 5 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WU (Wirtschaftsuniversität Wien) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Germany  Pakistan,Morocco  Egypt,Morocco
Language  German  German  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WU (Wirtschaftsuniversität Wien) has the best conversion in Germany, and can advertise more in Germany in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WU (Wirtschaftsuniversität Wien) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-16-2020-05-30  2020-04-16-2020-05-30  2020-04-16-2020-05-29
During  45 days  45 days 44 days 
Like  5  14  9
Share  0  0  1
Comment  0  0  1

Advertising effectiveness is a direct manifestation of advertising. WU (Wirtschaftsuniversität Wien) ‘s Top 1 ad received 5 likes, 0 shares, 0 comments in just 45 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WU (Wirtschaftsuniversität Wien), helping WU (Wirtschaftsuniversität Wien) to grasp the ad data more clearly.