Top Ads on WTA

WTA Background Introduction:

Official Facebook Page for Women’s Professional Tennis. Visit our other official pages: www.wtatennis.com Instagram: @WTA Twitter: @WTA youtube.com/wta

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WTA has been advertising and marketing on Facebook for many years. And WTA has placed 86 of ads on the Facebook platform in the last month. In the past few years,WTA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WTA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WTA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WTA.

BigSpy

1.WTA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WTA  WTA  WTA
Page Categories  Clothing (Brand)  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WTA Marketing Objectives Analysis: 

WTA has been operating in Clothing (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WTA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WTA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Katerina Orola Fanugon  N/A N/A 
Ad Copy Text  Big Promotions Everyday, Dresses from P99. Download to enjoy offers everyday  Yes, All Free! Just using our APP and Enjoy the Free item. Free Shipping Available.  Yes, All Free! Just using our APP and Enjoy the Free item. Free Shipping Available.
Link Description  Ship from Manila  N/A  N/A
Website Link  play.google.com  play.google.com  play.google.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 76  84  84
Like 0  0  0

WTA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WTA Top 1 ads got 0 likes. WTA uses a sentence with the finishing touch title: “Katerina Orola Fanugon”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WTA shared 76 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WTA should continue to optimize the ad content.

3.WTA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-11-2020-06-13  2020-05-20-2020-06-11  2020-05-20-2020-06-11
Landing Page Link  https://play.google.com/store/apps/details?id=com.wta.NewCloudApp.jiuwei200505&fbclid=IwAR2h20V0DaeB3Sj7dh4vq14EK0oOaSz4AbCxcIp8e6Jr41uvJysoLv_EgCg  http://play.google.com/store/apps/details?id=com.wta.NewCloudApp.jiuwei200505   http://play.google.com/store/apps/details?id=com.wta.NewCloudApp.jiuwei200505

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WTA are successful.

WTA Creative Analysis: 

WTA placed a Carousel ad in 2020-06-11-2020-06-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WTA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Philippines  Philippines
Language  English  Romanian  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WTA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WTA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-13  2020-05-20-2020-06-11  2020-05-20-2020-06-11
During  3 days  23 days 23 days 
Like  0  0  0
Share  1  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. WTA ‘s Top 1 ad received 0 likes, 1 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WTA, helping WTA to grasp the ad data more clearly.