Top Ads on WRIGHT

WRIGHT Background Introduction:

American-made mattresses & bedding. We build products for the most important space in your life.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WRIGHT has been advertising and marketing on Facebook for many years. And WRIGHT has placed 586 of ads on the Facebook platform in the last month. In the past few years,WRIGHT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WRIGHT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WRIGHT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WRIGHT.

BigSpy

1.WRIGHT Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WRIGHT  WRIGHT  WRIGHT
Page Categories  Product/Service  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

WRIGHT Marketing Objectives Analysis: 

WRIGHT has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WRIGHT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WRIGHT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wright 1856 - The Luxury Tea Experience  Backyard design for real life. Download our FREE backyard design checklist 
Ad Copy Text  Découvrez notre sélection de théières, exclusivement conçues et développées par la maison Wri...  no setting  no setting
Link Description  N/A  Create an outdoor space you'll love. Forever.  Design. Build. Maintain. Grow.
Website Link  wright1856.com  www.wrightlandscape.ca  www.wrightlandscape.ca
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 208  0  0
Like 355  0  0

WRIGHT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WRIGHT Top 1 ads got 355 likes. WRIGHT uses a sentence with the finishing touch title: “Wright 1856 - The Luxury Tea Experience”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WRIGHT shared 208 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WRIGHT should continue to optimize the ad content.

3.WRIGHT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-12-2020-06-19  2020-02-19-2020-06-19  2020-05-11-2020-06-19
Landing Page Link  https://wright1856.com/  https://www.wrightlandscape.ca/backyard-design-services/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D   https://www.wrightlandscape.ca/checklist-landing-page/?utm_source={{site_source_name}}&utm_medium={{placement}}&utm_campaign={{campaign.name}}&utm_content={{ad.name}}

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WRIGHT are successful.

WRIGHT Creative Analysis: 

WRIGHT placed a Carousel ad in 2020-06-12-2020-06-19, and got 355 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WRIGHT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Canada  Canada
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WRIGHT has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WRIGHT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-12-2020-06-19  2020-02-19-2020-06-19  2020-05-11-2020-06-19
During  8 days  122 days 40 days 
Like  355  0  0
Share  18  0  0
Comment  12  0  0

Advertising effectiveness is a direct manifestation of advertising. WRIGHT ‘s Top 1 ad received 355 likes, 18 shares, 12 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WRIGHT, helping WRIGHT to grasp the ad data more clearly.