Top Ads on WP Engine

WP Engine Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WP Engine has been advertising and marketing on Facebook for many years. And WP Engine has placed 686 of ads on the Facebook platform in the last month. In the past few years,WP Engine has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WP Engine on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WP Engine. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WP Engine.


1.WP Engine Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WP Engine  WP Engine  WP Engine
Page Categories  Business Service  Business Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WP Engine Marketing Objectives Analysis: 

WP Engine has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WP Engine best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WP Engine Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free ebook: WordPress as an e-commerce solution.  Add Genesis Pro to your site today. Launch your site today. 
Ad Copy Text  Discover what makes WordPress a reliable e-commerce solution. Download this free ebook now.  Get started with 20+ full website layouts for everything or make your own to share with others.  Build faster with Genesis Pro on WP Engine.
Link Description  WordPress as an e-commerce solution.  N/A  N/A
Website Link
Text Word Count 91  95  43
Like 1  2  408

WP Engine Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WP Engine Top 1 ads got 1 likes. WP Engine uses a sentence with the finishing touch title: “Free ebook: WordPress as an e-commerce solution.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WP Engine shared 91 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WP Engine should continue to optimize the ad content.

3.WP Engine Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-25-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-18
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WP Engine are successful.

WP Engine Creative Analysis: 

WP Engine placed a Image ad in 2020-02-25-2020-06-18, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WP Engine Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia,United Kingdom,United States...  Sri Lanka  Guatemala
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WP Engine has the best conversion in Australia,United Kingdom,United States..., and can advertise more in Australia,United Kingdom,United States... in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WP Engine Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-25-2020-06-18  2020-06-10-2020-06-18  2020-06-10-2020-06-18
During  115 days  9 days 9 days 
Like  1  2  408
Share  1  11  10
Comment  4  4  1

Advertising effectiveness is a direct manifestation of advertising. WP Engine ‘s Top 1 ad received 1 likes, 1 shares, 4 comments in just 115 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WP Engine, helping WP Engine to grasp the ad data more clearly.