Top Ads on WOW! JAPAN

WOW! JAPAN Background Introduction:

WOW! JAPAN is a tourist information site where foreigners visiting Japan can find information

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WOW! JAPAN has been advertising and marketing on Facebook for many years. And WOW! JAPAN has placed 59 of ads on the Facebook platform in the last month. In the past few years,WOW! JAPAN has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WOW! JAPAN on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WOW! JAPAN. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WOW! JAPAN.

BigSpy

1.WOW! JAPAN Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WOW! JAPAN  WOW! JAPAN  WOW! JAPAN
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WOW! JAPAN Marketing Objectives Analysis: 

WOW! JAPAN has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WOW! JAPAN best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WOW! JAPAN Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  My Japanese-Style Toilet Trauma | Hokuou Joshi : A Swedish Girl’s Life in Japan (Volume1-Chapter1-20)  WOW! JAPAN Japanese Instant Noodle Secret 
Ad Copy Text  Ever tried using a Japanese-style toilet? Here's a manga depiction of just how scary it can be...  WOW! JAPAN is a tourism information website for visitors to Japan. Once it's safe to travel again, w...  Japanese products are designed for convenience. That includes instant noodles! Just see this manga.
Link Description  Convenience store onigiri are way too handy! Why is it that Japanese girls can call just about anything cute? The guys at host bars are so hot, they’re like real-life anime characters! These are only some of the mysteries Swedish manga artist Åsa Ekström discovers in this journal comic about her...  WOW! JAPAN is a tourist information site where foreigners visiting Japan can find information  Convenience store onigiri are way too handy! Why is it that Japanese girls can call just about anything “cute?” The guys at host bars are so hot, they’re like real-life anime characters! These are only some of the mysteries Swedish manga artist Åsa Ekström discovers in this journal comic abo...
Website Link  wow-j.com  www.facebook.com  wow-j.com
CTA    LIKE_PAGE  
Text Word Count 97  125  99
Like 8044  809  2545

WOW! JAPAN Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WOW! JAPAN Top 1 ads got 8044 likes. WOW! JAPAN uses a sentence with the finishing touch title: “My Japanese-Style Toilet Trauma | Hokuou Joshi : A Swedish Girl’s Life in Japan (Volume1-Chapter1-20)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WOW! JAPAN shared 97 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WOW! JAPAN should continue to optimize the ad content.

3.WOW! JAPAN Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-20-2020-06-17  2020-05-31-2020-06-15  2020-04-11-2020-06-13
Landing Page Link  https://wow-j.com/en/Allguides/other/tips_manners/ae020_en/?utm_source=fbad&utm_medium=cpc&utm_campaign=allguides  https://www.facebook.com/1652967481608725   https://wow-j.com/en/Allguides/other/tips_manners/ae007_en/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WOW! JAPAN are successful.

WOW! JAPAN Creative Analysis: 

WOW! JAPAN placed a Image ad in 2020-02-20-2020-06-17, and got 8044 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WOW! JAPAN Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines,Indonesia  Algeria  Philippines
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WOW! JAPAN has the best conversion in Philippines,Indonesia, and can advertise more in Philippines,Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WOW! JAPAN Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-20-2020-06-17  2020-05-31-2020-06-15  2020-04-11-2020-06-13
During  118 days  16 days 64 days 
Like  8044  809  2545
Share  2294  20  491
Comment  356  20  90

Advertising effectiveness is a direct manifestation of advertising. WOW! JAPAN ‘s Top 1 ad received 8044 likes, 2294 shares, 356 comments in just 118 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WOW! JAPAN, helping WOW! JAPAN to grasp the ad data more clearly.