Top Ads on WOW Living

WOW Living Background Introduction:

是咁的,我們三個土生土長的香港仔,有一日我地三個係度諗,香港地,地少人多,好多香港人都係過緊一D蝸居生活。我地希望將香港人嘅蝸居生活變成開心醒目嘅WOW Living。

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WOW Living has been advertising and marketing on Facebook for many years. And WOW Living has placed 57 of ads on the Facebook platform in the last month. In the past few years,WOW Living has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WOW Living on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WOW Living. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WOW Living.

BigSpy

1.WOW Living Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WOW Living  WOW Living  WOW Living
Page Categories  Interest  Interest  Interest
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

WOW Living Marketing Objectives Analysis: 

WOW Living has been operating in Interest for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WOW Living best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WOW Living Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  N/A  「牆壁遮瑕膏」 N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.wowliving.hk  www.wowliving.hk  www.wowliving.hk
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

WOW Living Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WOW Living Top 1 ads got 0 likes. WOW Living uses a sentence with the finishing touch title: “N/A”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WOW Living shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WOW Living should continue to optimize the ad content.

3.WOW Living Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Video  Image
Ad Time   2019-10-01-2020-06-20  2019-09-09-2020-06-20  2019-10-28-2020-06-20
Landing Page Link  https://www.wowliving.hk/  https://www.wowliving.hk/products/wall   https://www.wowliving.hk/products/travelmall

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WOW Living are successful.

WOW Living Creative Analysis: 

WOW Living placed a Carousel ad in 2019-10-01-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WOW Living Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Macau SAR,Hong Kong SAR  Macau SAR,Hong Kong SAR
Language  English  Chinese (Traditional)  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WOW Living has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WOW Living Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-10-01-2020-06-20  2019-09-09-2020-06-20  2019-10-28-2020-06-20
During  264 days  286 days 237 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. WOW Living ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 264 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WOW Living, helping WOW Living to grasp the ad data more clearly.