Top Ads on WORTHY

WORTHY Background Introduction:

Worthy is an online luxury auction house, matching pre-owned valuables with professional buyers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WORTHY has been advertising and marketing on Facebook for many years. And WORTHY has placed 234 of ads on the Facebook platform in the last month. In the past few years,WORTHY has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WORTHY on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WORTHY. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WORTHY.


1.WORTHY Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Other  Other  Other
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WORTHY Marketing Objectives Analysis: 

WORTHY has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WORTHY best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WORTHY Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  รถสมดุลไฟฟ้าอัจฉริยะ  ตู้ทำน้ำร้อนและน้ำเย็น รถสมดุลไฟฟ้าอัจฉริยะ 
Ad Copy Text  -  อุณหภูมิของน้ำเย็นคือ 4-8 ° C อุณหภูมิน...  -
Link Description  ความอดทน 35KM ความเร็วสูงถึง 25KM / H หากคุณมีคำถามใด ๆ หลังจากสั่งซื้อกรุณาติดต่อโทรศัพท์บริการกล่อง  ราคาปี 1990 มีน้ำเย็นและน้ำร้อน สวิตช์สีน้ำเงินของน้ำเย็นด้านหลังเครื่อง  ฿ 3490
Website Link
Text Word Count 150  187  150
Like 1617  0  3285

WORTHY Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WORTHY Top 1 ads got 1617 likes. WORTHY uses a sentence with the finishing touch title: “รถสมดุลไฟฟ้าอัจฉริยะ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WORTHY shared 150 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WORTHY should continue to optimize the ad content.

3.WORTHY Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-20-2020-06-18  2020-06-18-2020-06-18  2020-06-10-2020-06-16
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WORTHY are successful.

WORTHY Creative Analysis: 

WORTHY placed a Image ad in 2020-05-20-2020-06-18, and got 1617 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WORTHY Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Thailand  Thailand  Thailand
Language  Thai  Thai  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WORTHY has the best conversion in Thailand, and can advertise more in Thailand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WORTHY Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-06-18  2020-06-18-2020-06-18  2020-06-10-2020-06-16
During  29 days  1 days 7 days 
Like  1617  0  3285
Share  54  0  146
Comment  77  0  162

Advertising effectiveness is a direct manifestation of advertising. WORTHY ‘s Top 1 ad received 1617 likes, 54 shares, 77 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WORTHY, helping WORTHY to grasp the ad data more clearly.