Top Ads on WNYC Studios

WNYC Studios Background Introduction:

Podcasts for all your personalities.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

WNYC Studios has been advertising and marketing on Facebook for many years. And WNYC Studios has placed 38 of ads on the Facebook platform in the last month. In the past few years,WNYC Studios has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for WNYC Studios on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for WNYC Studios. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from WNYC Studios.

BigSpy

1.WNYC Studios Top 3 Ads Basic Understanding

   top1  top2  top3
Name  WNYC Studios  WNYC Studios  WNYC Studios
Page Categories  Podcast  Podcast  Podcast
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

WNYC Studios Marketing Objectives Analysis: 

WNYC Studios has been operating in Podcast for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. WNYC Studios best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.WNYC Studios Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  New Podcast: Adulting  10 Things That Scare Anthony Scaramucci N/A 
Ad Copy Text  no setting  no setting  no setting
Link Description  Michelle Buteau and Jordan Carlos  Discover the tiny podcast about our biggest fears.  N/A
Website Link  smarturl.com  itunes.apple.com  smarturl.com
CTA  SUBSCRIBE  LISTEN_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

WNYC Studios Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. WNYC Studios Top 1 ads got 0 likes. WNYC Studios uses a sentence with the finishing touch title: “New Podcast: Adulting”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. WNYC Studios shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SUBSCRIBE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. WNYC Studios should continue to optimize the ad content.

3.WNYC Studios Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2019-06-07-2020-05-13  2018-12-04-2020-05-13  2019-06-12-2020-05-13
Landing Page Link  https://podcasts.apple.com/us/podcast/adulting/id1463400941?ign-mpt=uo=4  https://itunes.apple.com/us/podcast/anthony-scaramucci/id1443856963?i=1000425087815&mt=2   https://podcasts.apple.com/us/podcast/adulting/id1463400941?ign-mpt=uo=4

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by WNYC Studios are successful.

WNYC Studios Creative Analysis: 

WNYC Studios placed a Image ad in 2019-06-07-2020-05-13, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.WNYC Studios Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  United States
Language  English  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

WNYC Studios has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.WNYC Studios Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-06-07-2020-05-13  2018-12-04-2020-05-13  2019-06-12-2020-05-13
During  342 days  527 days 337 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. WNYC Studios ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 342 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for WNYC Studios, helping WNYC Studios to grasp the ad data more clearly.