Top Ads on Volvo Portugal

Volvo Portugal Background Introduction:

Bem-vindo à página oficial da Volvo Car Portugal. Junte-se à nossa comunidade e interaja com a Volvo e os nossos fãs em Portugal.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Volvo Portugal has been advertising and marketing on Facebook for many years. And Volvo Portugal has placed 66 of ads on the Facebook platform in the last month. In the past few years,Volvo Portugal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Volvo Portugal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Volvo Portugal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Volvo Portugal.

BigSpy

1.Volvo Portugal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Volvo Portugal  Volvo Portugal  Volvo Portugal
Page Categories  Cars  Cars  Cars
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Volvo Portugal Marketing Objectives Analysis: 

Volvo Portugal has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Volvo Portugal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Volvo Portugal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Campanha Volvo Selekt  Volvo XC60 Híbrido Campanha Volvo Selekt 
Ad Copy Text  Não deixe escapar a sua Volvo V40 Cross Country Selekt. Usada, como nova! Desde 22.600€. O stock ...  Volvo XC60 Híbrido Plug-In com 340 cv. Peça hoje a sua proposta e ganhe 1 ano de eletricidade.  Não deixe escapar a sua Volvo V40 Cross Country Selekt. Usada, como nova! Desde 22.600€. O stock ...
Link Description  V40 Cross Country.  Gama Híbridos Plug-In Volvo.  V40 Cross Country.
Website Link  www.volvocars.com  www.volvocars.com  www.volvocars.com
CTA  LEARN_MORE  LEARN_MORE  LEARN_MORE
Text Word Count 112  96  112
Like 276  1515  401

Volvo Portugal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Volvo Portugal Top 1 ads got 276 likes. Volvo Portugal uses a sentence with the finishing touch title: “Campanha Volvo Selekt”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Volvo Portugal shared 112 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Volvo Portugal should continue to optimize the ad content.

3.Volvo Portugal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-14-2020-06-20  2020-06-01-2020-06-18  2020-06-14-2020-06-17
Landing Page Link  https://www.volvocars.com/pt/campanhas/particulares/v40cc_selekt?utm_source=facebook&utm_medium=social&utm_content=v40cc_image_multiple-sizes&utm_campaign=pt_v40cc_consideration-action_2006_nameplates_tactical_selekt&sourceapplicationinformation=pt_v4c_cat_npl  https://www.volvocars.com/pt/porqu%C3%AA-a-volvo/inova%C3%A7%C3%A3o-humana/eletrifica%C3%A7%C3%A3o/h%C3%ADbridos-plug-in?utm_source=facebook&utm_medium=social&utm_content=range_image_multiple-sizes&utm_campaign=pt_range_consideration-action_2006_nameplates_tactical_hibridos_q2&sourceapplicationinformation=pt_rng_cat_npl&fbclid=IwAR2oSUhMSBkHZDrCG7qgqIgJwHaFW1KtzTSpsgwCMkeojGwaW3iyG4zl_TI   https://www.volvocars.com/pt/campanhas/particulares/v40cc_selekt?utm_source=facebook&utm_medium=social&utm_content=v40cc_image_multiple-sizes&utm_campaign=pt_v40cc_consideration-action_2006_nameplates_tactical_selekt&sourceapplicationinformation=pt_v4c_cat_npl

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Volvo Portugal are successful.

Volvo Portugal Creative Analysis: 

Volvo Portugal placed a Image ad in 2020-06-14-2020-06-20, and got 276 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Volvo Portugal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey,Brazil  Turkey  Portugal
Language  English  Portuguese  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Volvo Portugal has the best conversion in Turkey,Brazil, and can advertise more in Turkey,Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Volvo Portugal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-14-2020-06-20  2020-06-01-2020-06-18  2020-06-14-2020-06-17
During  7 days  18 days 4 days 
Like  276  1515  401
Share  5  41  12
Comment  3  31  8

Advertising effectiveness is a direct manifestation of advertising. Volvo Portugal ‘s Top 1 ad received 276 likes, 5 shares, 3 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Volvo Portugal, helping Volvo Portugal to grasp the ad data more clearly.