Top Ads on Volvo Chile

Volvo Chile Background Introduction:

Somos Volvo Chile, y queremos mostrarte todas las cosas geniales que hacemos. ¡Únete a nuestra comunidad!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Volvo Chile has been advertising and marketing on Facebook for many years. And Volvo Chile has placed 17 of ads on the Facebook platform in the last month. In the past few years,Volvo Chile has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Volvo Chile on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Volvo Chile. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Volvo Chile.

BigSpy

1.Volvo Chile Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Volvo Chile  Volvo Chile  Volvo Chile
Page Categories  Commercial Truck Dealership  Commercial Truck Dealership  Commercial Truck Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Volvo Chile Marketing Objectives Analysis: 

Volvo Chile has been operating in Commercial Truck Dealership for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Volvo Chile best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Volvo Chile Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Volvo Chile  El actor perfecto para tu camión semi-pesado Volvo Chile 
Ad Copy Text  #CONCURSO: ¿Dónde estás manejando hoy tu Volvo? Sube tu foto en los comentarios y participa por u...  ¡Descubre la versatilidad de Volvo VM! Un camión que se adapta a todos los roles  no setting
Link Description  #CONCURSO: ¿Dónde estás manejando hoy tu Volvo? Sube tu foto en los comentarios y participa por un increíble modelo FH Tanker a escala 1:25.  Descubre más de este y otros modelos de camiones Volvo aquí  N/A
Website Link  www.facebook.com  www.volvochile.cl  www.volvochile.cl
CTA    WATCH_MORE  WATCH_MORE
Text Word Count 144  82  0
Like 260  54  0

Volvo Chile Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Volvo Chile Top 1 ads got 260 likes. Volvo Chile uses a sentence with the finishing touch title: “Volvo Chile”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Volvo Chile shared 144 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Volvo Chile should continue to optimize the ad content.

3.Volvo Chile Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2019-04-01-2019-04-26  2019-04-11-2019-04-26  2019-04-11-2019-04-26
Landing Page Link  https://www.facebook.com/234590713694993/posts/570671170086944/  https://www.volvochile.cl/?utm_source=facebook_instagram&utm_medium=link_ad&utm_campaign=volvo_vm   https://www.volvochile.cl/?utm_source=instagram&utm_medium=stories&utm_campaign=vm

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Volvo Chile are successful.

Volvo Chile Creative Analysis: 

Volvo Chile placed a Image ad in 2019-04-01-2019-04-26, and got 260 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Volvo Chile Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Chile  Chile  Chile
Language  Spanish  Spanish  Italian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Volvo Chile has the best conversion in Chile, and can advertise more in Chile in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Volvo Chile Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-01-2019-04-26  2019-04-11-2019-04-26  2019-04-11-2019-04-26
During  26 days  16 days 16 days 
Like  260  54  0
Share  16  2  0
Comment  116  2  0

Advertising effectiveness is a direct manifestation of advertising. Volvo Chile ‘s Top 1 ad received 260 likes, 16 shares, 116 comments in just 26 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Volvo Chile, helping Volvo Chile to grasp the ad data more clearly.