Top Ads on Volunteer Science

Volunteer Science Background Introduction:

Volunteer Science is an organization dedicated to pushing the limits of social science research to reflect the complexities of social life

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Volunteer Science has been advertising and marketing on Facebook for many years. And Volunteer Science has placed 62 of ads on the Facebook platform in the last month. In the past few years,Volunteer Science has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Volunteer Science on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Volunteer Science. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Volunteer Science.

BigSpy

1.Volunteer Science Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Volunteer Science  Volunteer Science  Volunteer Science
Page Categories  Science Website  Science Website  Science Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Volunteer Science Marketing Objectives Analysis: 

Volunteer Science has been operating in Science Website for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Volunteer Science best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Volunteer Science Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Participate in a new kind of science  Play the Video Game from Gallup Play the Video Game from Gallup 
Ad Copy Text  Play Boom Town! The game for science launced by Gallup and Northeastern University.  Gallup has released a new, first-of-its-kind game for research. Play now to see the future of scienc...  Gallup has released a new, first-of-its-kind game for research. Play now to see the future of scienc...
Link Description  The future is now...  Science made fun  Science made fun
Website Link  volunteerscience.com  volunteerscience.com  volunteerscience.com
CTA  DOWNLOAD  PLAY_GAME  PLAY_GAME
Text Word Count 83  102  102
Like 46  306  173

Volunteer Science Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Volunteer Science Top 1 ads got 46 likes. Volunteer Science uses a sentence with the finishing touch title: “Participate in a new kind of science”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Volunteer Science shared 83 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Volunteer Science should continue to optimize the ad content.

3.Volunteer Science Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-02-18-2020-03-03  2020-02-28-2020-03-03  2020-03-01-2020-03-03
Landing Page Link  https://volunteerscience.com/about/500/  https://volunteerscience.com/about/500/   https://volunteerscience.com/about/500/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Volunteer Science are successful.

Volunteer Science Creative Analysis: 

Volunteer Science placed a Image ad in 2020-02-18-2020-03-03, and got 46 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Volunteer Science Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  Spanish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Volunteer Science has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Volunteer Science Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-02-18-2020-03-03  2020-02-28-2020-03-03  2020-03-01-2020-03-03
During  15 days  5 days 3 days 
Like  46  306  173
Share  8  47  12
Comment  3  33  11

Advertising effectiveness is a direct manifestation of advertising. Volunteer Science ‘s Top 1 ad received 46 likes, 8 shares, 3 comments in just 15 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Volunteer Science, helping Volunteer Science to grasp the ad data more clearly.