Top Ads on Volkswagen

Volkswagen Background Introduction:

Welcome to the official Facebook Page of Volkswagen Belgium. http://www.new.volkswagen.be

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Volkswagen has been advertising and marketing on Facebook for many years. And Volkswagen has placed 7161 of ads on the Facebook platform in the last month. In the past few years,Volkswagen has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Volkswagen on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Volkswagen. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Volkswagen.

BigSpy

1.Volkswagen Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Volkswagen  Volkswagen  Volkswagen
Page Categories  Cars  Motor Vehicle Company  Motor Vehicle Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Volkswagen Marketing Objectives Analysis: 

Volkswagen has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Volkswagen best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Volkswagen Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Nu rata oferta de leasing!  The Volkswagen Community-Driven Promise Visit your VW Dealer today 
Ad Copy Text  Alege acum Abonamentul Volkswagen: ✔️ Fără avans ✔️ CASCO și revizii incluse ✔️ Anvel...  The Volkswagen Community-Driven Promise – putting you in the driver’s seat. Click learn more for...  Swipe to see a timeline of the entire Volkswagen Community-Driven Promise. Click learn more for full...
Link Description  N/A  Find your new VW today. Customize your own VW model, engine, colors, and features - all based on your budget or find an Authorized VW Retailer near you. Today.  N/A
Website Link  oferte.volkswagen.ro  www.vw.com  www.vw.com
CTA  GET_OFFER  LEARN_MORE  LEARN_MORE
Text Word Count 210  114  109
Like 101  5  15

Volkswagen Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Volkswagen Top 1 ads got 101 likes. Volkswagen uses a sentence with the finishing touch title: “Nu rata oferta de leasing!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Volkswagen shared 210 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Volkswagen should continue to optimize the ad content.

3.Volkswagen Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-06-17-2020-06-20  2020-06-10-2020-06-20  2020-06-12-2020-06-20
Landing Page Link  https://oferte.volkswagen.ro/oferte-leasing?utm_source=facebook&utm_medium=cpc&utm_campaign=VW-Private-Lease&utm_content=linkads_conv&fbclid=IwAR0KhP1_15asm7VOMPk6OeTK2Cq4_MmItxr28_mHuYMI4Mxs2Z2LwGpNFeU  https://www.vw.com/the-community-driven-promise/   https://www.vw.com/the-community-driven-promise/?fbclid=IwAR1aLvLdH1MS7O5L0KOybVuHwjNYQrwtazh5XouQQC3VVagdJBxU89jJSA0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Volkswagen are successful.

Volkswagen Creative Analysis: 

Volkswagen placed a Image ad in 2020-06-17-2020-06-20, and got 101 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Volkswagen Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania  United States,Dominican  N/A
Language  Indonesian  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Volkswagen has the best conversion in Romania, and can advertise more in Romania in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Volkswagen Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-20  2020-06-10-2020-06-20  2020-06-12-2020-06-20
During  4 days  11 days 9 days 
Like  101  5  15
Share  4  0  0
Comment  6  2  1

Advertising effectiveness is a direct manifestation of advertising. Volkswagen ‘s Top 1 ad received 101 likes, 4 shares, 6 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Volkswagen, helping Volkswagen to grasp the ad data more clearly.