Top Ads on Vodacom
Vodacom Background Introduction:
Welcome to Vodacom South Africa's official facebook page! Official Channels: www.vodacom.co.za || www.youtube.com/vodacomTV || http://twitter.com/vodacom || http://twitter.com/vodacom111
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Vodacom has been advertising and marketing on Facebook for many years. And Vodacom has placed 827 of ads on the Facebook platform in the last month. In the past few years,Vodacom has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Vodacom on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vodacom. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vodacom.
1.Vodacom Top 3 Ads Basic Understanding
|Page Categories||Telecommunication Company||Telecommunication Company||Telecommunication Company|
Vodacom Marketing Objectives Analysis:
Vodacom has been operating in Telecommunication Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vodacom best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Vodacom Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Forefront of photography||Khululiwe Cebo Xulu||#StayConnected|
|Ad Copy Text||Introducing, the Huawei P40 Pro. Add R99pm and match it with a Huawei Watch G2. Get yours for just R...||#StayConnected during lockdown with the latest devices delivered safely to your door.||#StayConnected with your all-day Data plug on NXT LVL.|
|Link Description||Smooth shopping online||N/A||Get online school help & affordable data bundles , NXT LVL offers life changing opportunities to become a legend .|
|Text Word Count||121||85||54|
Vodacom Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Vodacom Top 1 ads got 991 likes. Vodacom uses a sentence with the finishing touch title: “Forefront of photography”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Vodacom shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vodacom should continue to optimize the ad content.
3.Vodacom Top 3 Ads Creative Selection
|Landing Page Link||https://www.vodacom.co.za/cloud/shopping/campaigns/huawei?cid=TO7NUGPgxr||https://www.vodacom.co.za/cloud/shopping/product-details/iphone_11?cid=SM_cbrt_10_shvn_7827&fbclid=IwAR0kWxG7PgIyLHf_wXAXjOkTnmVUcL8HVT5qml-JgabplwJMcC6itiXmOiU||https://www.vodacom.co.za/vodacom/nxtlvl/nxt-lvl?is_retargeting=true&shortlink=nxtlvlao2020&c=%7B%7Bcampaign.name%7D%7D&af_ad=%7B%7Bad.name%7D%7D&pid=Facebook+USSD&fbclid=IwAR0bH0Za2c1aUXNIhLlfOMFS9hlMbl9Y8XicExEIH5Meg7gdik7PSXJtYC8&af_channel=%7B%7Bsite.source.name%7D%7D&af_adset=%7B%7Badset.name%7D%7D|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vodacom are successful.
Vodacom Creative Analysis:
Vodacom placed a Image ad in 2020-06-08-2020-06-19, and got 991 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Vodacom Top 3 Ads Audience Analysis:
|Country||South Africa||South Africa||South Africa|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Vodacom has the best conversion in South Africa, and can advertise more in South Africa in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Vodacom Top 3 Ads Performance Display
|During||12 days||13 days||18 days|
Advertising effectiveness is a direct manifestation of advertising. Vodacom ‘s Top 1 ad received 991 likes, 19 shares, 68 comments in just 12 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vodacom, helping Vodacom to grasp the ad data more clearly.