Top Ads on Vocal

Vocal Background Introduction:

Vocal is a long form social publishing platform for contributors and readers engineered for creation and discovery.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vocal has been advertising and marketing on Facebook for many years. And Vocal has placed 668 of ads on the Facebook platform in the last month. In the past few years,Vocal has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vocal on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vocal. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vocal.

BigSpy

1.Vocal Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vocal  Vocal  Vocal
Page Categories  Arts & Entertainment  Publisher  Publisher
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vocal Marketing Objectives Analysis: 

Vocal has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vocal best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vocal Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Singing Auditions Online For Kids and Teens Ages 8-18  Enter the Outdoor Shots Challenge The Best Choice For Your Body Right Now 
Ad Copy Text  ⭐SINGERS GET DISCOVERED! ⭐ ⭐AUDITION ONLINE TODAY ⭐ We are looking for KIDS & TEENS ages 8-...  Win $5,000 for your nature photography  It shouldn’t be hard for us to take care of our bodies when it matters most. Luckily, Lull is maki...
Link Description  RSVP now to jump-start your singing career!  N/A  Free Shipping. 100 Night Trial. Free Returns.
Website Link  thevocalstar.com  vocal.media  click.lull.com
CTA  SIGN_UP  LEARN_MORE  LEARN_MORE
Text Word Count 259  38  254
Like 1  201  119

Vocal Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vocal Top 1 ads got 1 likes. Vocal uses a sentence with the finishing touch title: “Singing Auditions Online For Kids and Teens Ages 8-18”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vocal shared 259 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vocal should continue to optimize the ad content.

3.Vocal Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-19  2020-06-15-2020-06-19  2020-03-20-2020-06-18
Landing Page Link  https://thevocalstar.com/usa-auditions1591290501692?fbclid=IwAR0eDxJ_zdX2z3qFslY6dN3GEYXV7x9vLfmmRyAgD8V73_-jUJDG6YhhKbA  https://vocal.media/challenges/outdoor-shots?utm_source=fb&utm_medium=CPC&utm_campaign=DD+-+Vocal%2B+Subscriptions/Challenges+-+New+Users+-+Prospecting+-+Purchases+-+01.22.20&utm_content=Static_OutdoorShots2   https://vocal.media/longevity/why-ditching-your-old-spring-mattress-is-the-best-choice-for-your-body?scn=fbcp&sca=vclm7&utm_source=facebook&utm_campaign=vocal-media---fb-prospecting-article-7&utm_medium=social&utm_content=vocal-media---fb-prospecting-article-7&p=web&aid=mktg&e=ue&ue_pr=%7B%22schema%22:%22iglu:com.snowplowanalytics.snowplow/unstruct_event/jsonschema/1-0-0%22,%22data%22:%7B%22schema%22:%22iglu:com.lull/ad_click/jsonschema/1-0-0%22,%22data%22:%7B%22adId%22:%22%7B%7Bad.id%7D%7D%22%7D%7D%7D&cx=eyJzY2hlbWEiOiJpZ2x1OmNvbS5zbm93cGxvd2FuYWx5dGljcy5zbm93cGxvdy9jb250ZXh0cy9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6W3sic2NoZW1hIjoiaWdsdTpjb20ubHVsbC9hZC9qc29uc2NoZW1hLzEtMC0wIiwiZGF0YSI6eyJhZElkIjoxOTEsImFkTmFtZSI6IlZvY2FsIE1lZGlhIC0gRkIgUHJvc3BlY3RpbmcgQXJ0aWNsZSA3In19XX0=

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vocal are successful.

Vocal Creative Analysis: 

Vocal placed a Image ad in 2020-06-18-2020-06-19, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vocal Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United States  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vocal has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vocal Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-19  2020-06-15-2020-06-19  2020-03-20-2020-06-18
During  2 days  5 days 91 days 
Like  1  201  119
Share  0  117  6
Comment  0  89  14

Advertising effectiveness is a direct manifestation of advertising. Vocal ‘s Top 1 ad received 1 likes, 0 shares, 0 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vocal, helping Vocal to grasp the ad data more clearly.