Top Ads on Vivo Life

Vivo Life Background Introduction:

For The Living.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vivo Life has been advertising and marketing on Facebook for many years. And Vivo Life has placed 163 of ads on the Facebook platform in the last month. In the past few years,Vivo Life has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vivo Life on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vivo Life. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vivo Life.

BigSpy

1.Vivo Life Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vivo Life  Vivo Life  Vivo Life
Page Categories  Health Food Store  Health Food Store  Health Food Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Vivo Life Marketing Objectives Analysis: 

Vivo Life has been operating in Health Food Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vivo Life best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vivo Life Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Grab Thrive with a 20% Discount >>>  PERFORM Raw Plant Protein & BCAA RITUAL100% plant-based protein powder 
Ad Copy Text  no setting  no setting  no setting
Link Description  For the Living  N/A  For the Living
Website Link  www.vivolife.com  www.vivolife.co.uk  www.vivolife.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 0  0  0
Like 0  0  0

Vivo Life Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vivo Life Top 1 ads got 0 likes. Vivo Life uses a sentence with the finishing touch title: “Grab Thrive with a 20% Discount >>>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vivo Life shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vivo Life should continue to optimize the ad content.

3.Vivo Life Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-09-2020-06-19  2020-01-29-2020-06-19  2020-06-15-2020-06-19
Landing Page Link  https://www.vivolife.com/pages/thrive-30-day-challenge  https://www.vivolife.co.uk/products/perform-protein   https://www.vivolife.com/products/ritual

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vivo Life are successful.

Vivo Life Creative Analysis: 

Vivo Life placed a Video ad in 2020-06-09-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vivo Life Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United Kingdom,Grenada,United States  United States
Language  English  German  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vivo Life has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vivo Life Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-01-29-2020-06-19  2020-06-15-2020-06-19
During  11 days  143 days 5 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Vivo Life ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vivo Life, helping Vivo Life to grasp the ad data more clearly.