Top Ads on Vivint Smart Home

Vivint Smart Home Background Introduction:

Remotely control your thermostat, locks, lights, video surveillance and security system!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vivint Smart Home has been advertising and marketing on Facebook for many years. And Vivint Smart Home has placed 30 of ads on the Facebook platform in the last month. In the past few years,Vivint Smart Home has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vivint Smart Home on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vivint Smart Home. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vivint Smart Home.

BigSpy

1.Vivint Smart Home Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vivint Smart Home  Vivint Smart Home  Vivint Smart Home
Page Categories  Automation Service  Automation Service  Automation Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vivint Smart Home Marketing Objectives Analysis: 

Vivint Smart Home has been operating in Automation Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vivint Smart Home best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vivint Smart Home Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  FREE Home Security Monitoring + Install Deal  Take The Package Protection Quiz WANTED: Homeowners for a revolutionary smart home security system! 
Ad Copy Text  Up to 2 months of FREE monitoring + FREE system installation with qualifying system purchase.  Are your packages protected? Take our Messenger quiz to find out:   We are looking for homeowners for a revolutionary smart home security system! The powerful Vivint ...
Link Description  Click to Claim Offer  How protected are you against porch pirates?  The best security protection
Website Link  www.vivint.com  fb.com  bit.ly
CTA  GET_OFFER  MESSAGE_PAGE  
Text Word Count 93  65  488
Like 26  525  91

Vivint Smart Home Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vivint Smart Home Top 1 ads got 26 likes. Vivint Smart Home uses a sentence with the finishing touch title: “FREE Home Security Monitoring + Install Deal”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vivint Smart Home shared 93 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vivint Smart Home should continue to optimize the ad content.

3.Vivint Smart Home Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-05-08-2020-06-18  2020-01-20-2020-05-03  2020-04-08-2020-04-08
Landing Page Link  https://www.vivint.com/promo/social?utm_source=facebook&utm_medium=display&utm_term=2_months_monitoring_install_sale_2020_rank_2&utm_content=2_months_monitoring_install&utm_creative=still&utm_campaign=neustar_conversions&exid=209647&fbclid=IwAR1XzQjOFYOfoyWBOuy8YwBCscvKhpYxZF83xCW1XcAnCeUyIzuRm0Dgy_0  https://www.facebook.com/messenger_doc/   https://media.socialblue.com/-vivint-v2?site_id=30971&tag=SB000000001299880&fromAp=1

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vivint Smart Home are successful.

Vivint Smart Home Creative Analysis: 

Vivint Smart Home placed a Image ad in 2020-05-08-2020-06-18, and got 26 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vivint Smart Home Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States,Egypt  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vivint Smart Home has the best conversion in United States,Egypt, and can advertise more in United States,Egypt in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vivint Smart Home Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-08-2020-06-18  2020-01-20-2020-05-03  2020-04-08-2020-04-08
During  42 days  105 days 1 days 
Like  26  525  91
Share  88  138  16
Comment  2  196  28

Advertising effectiveness is a direct manifestation of advertising. Vivint Smart Home ‘s Top 1 ad received 26 likes, 88 shares, 2 comments in just 42 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vivint Smart Home, helping Vivint Smart Home to grasp the ad data more clearly.