Top Ads on Vivace

Vivace Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Vivace has been advertising and marketing on Facebook for many years. And Vivace has placed 100 of ads on the Facebook platform in the last month. In the past few years,Vivace has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Vivace on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Vivace. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Vivace.

BigSpy

1.Vivace Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Vivace  Vivace  Vivace
Page Categories  Product/Service  Cause  Cause
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Vivace Marketing Objectives Analysis: 

Vivace has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Vivace best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Vivace Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Il cane più vivace  Le rappeur Maky Lavender entre dans notre crew Maycie a des moves explosifs! 
Ad Copy Text  Dogs do speak, but only to those who low how to listen.  Yo! Le rappeur Maky Lavender entre lui aussi dans notre crew. Let's go! #vissansfumée #vivacecollec...  Maycie a des moves explosifs! Elle embarque avec le collectif sur le dance floor! Maycie est une a...
Link Description  Dogs do speak, but only to those who low how to listen.  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 55  567  517
Like 220  54  163

Vivace Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Vivace Top 1 ads got 220 likes. Vivace uses a sentence with the finishing touch title: “Il cane più vivace”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Vivace shared 55 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Vivace should continue to optimize the ad content.

3.Vivace Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-19-2020-06-19  2020-06-16-2020-06-18  2020-06-09-2020-06-16
Landing Page Link  https://www.facebook.com/107787070969386/photos/p.119475909800502/119475909800502/?type=3  https://www.facebook.com/1026350430856538/posts/1642265325931709/   https://www.facebook.com/vivacecollectif/videos/290080222151976/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Vivace are successful.

Vivace Creative Analysis: 

Vivace placed a Image ad in 2020-06-19-2020-06-19, and got 220 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Vivace Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Poland  Canada  Canada
Language  English  French  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Vivace has the best conversion in Poland, and can advertise more in Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Vivace Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-16-2020-06-18  2020-06-09-2020-06-16
During  1 days  3 days 8 days 
Like  220  54  163
Share  12  1  4
Comment  1  1  2

Advertising effectiveness is a direct manifestation of advertising. Vivace ‘s Top 1 ad received 220 likes, 12 shares, 1 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Vivace, helping Vivace to grasp the ad data more clearly.