Top Ads on Viva Real

Viva Real Background Introduction:

O VivaReal ajuda você a encontrar a casa dos sonhos! Acesse:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viva Real has been advertising and marketing on Facebook for many years. And Viva Real has placed 160 of ads on the Facebook platform in the last month. In the past few years,Viva Real has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viva Real on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viva Real. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viva Real.


1.Viva Real Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viva Real  Viva Real  Viva Real
Page Categories  Real Estate  Real Estate  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viva Real Marketing Objectives Analysis: 

Viva Real has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viva Real best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viva Real Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Casa Bela - Minha Casa Minha Vida  Barro Vermelho - Moacir Avidos Parque das Orquídeas Cobertura 
Ad Copy Text  Apartamentos no Jardim Soto - Catanduva! PRONTO PARA MORAR! 41 m² | 2 Quartos | 1 Vaga. Diversos ...  Apartamentos na Praia do Canto - Vitória! PRONTO PARA MORAR! 80 m² | 2 Quartos | 1 Vaga. Diverso...  Apartamentos no Setor Noroeste - Brasília! PRONTO PARA MORAR! 441 m² | 4 Suítes | 5 Vagas. Dive...
Link Description  Rua Ituverava - Jardim Soto, Catanduva - SP  Rua Moacir Avidos - Praia do Canto, Vitória - ES  SQNW 102 Bloco I - Setor Noroeste, Brasília - DF
Website Link
Text Word Count 188  190  195
Like 79  14  50

Viva Real Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viva Real Top 1 ads got 79 likes. Viva Real uses a sentence with the finishing touch title: “Casa Bela - Minha Casa Minha Vida”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viva Real shared 188 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viva Real should continue to optimize the ad content.

3.Viva Real Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-08-2020-06-20  2020-06-11-2020-06-13  2020-05-22-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viva Real are successful.

Viva Real Creative Analysis: 

Viva Real placed a Image ad in 2020-06-08-2020-06-20, and got 79 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viva Real Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Croatian  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viva Real has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viva Real Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-11-2020-06-13  2020-05-22-2020-06-13
During  13 days  3 days 23 days 
Like  79  14  50
Share  8  0  1
Comment  14  0  8

Advertising effectiveness is a direct manifestation of advertising. Viva Real ‘s Top 1 ad received 79 likes, 8 shares, 14 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viva Real, helping Viva Real to grasp the ad data more clearly.