Top Ads on Viu Hong Kong

Viu Hong Kong Background Introduction:

免費任睇 立即下載 http://www.viu.com/ott/AppDownload ig:@viuhongkong

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Viu Hong Kong has been advertising and marketing on Facebook for many years. And Viu Hong Kong has placed 186 of ads on the Facebook platform in the last month. In the past few years,Viu Hong Kong has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Viu Hong Kong on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Viu Hong Kong. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Viu Hong Kong.

BigSpy

1.Viu Hong Kong Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Viu Hong Kong  Viu Hong Kong  Viu Hong Kong
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Viu Hong Kong Marketing Objectives Analysis: 

Viu Hong Kong has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Viu Hong Kong best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Viu Hong Kong Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  《德魯納酒店》  免費1個月升級會員服務 免費試用一個月Viu升級會員 
Ad Copy Text  重溫IU同呂珍九撒嬌 遇著IU咁可愛咁撤嬌, 呂珍九決定公主抱起佢,然後… ...  -  全新零廣告特選功能 零廣告❗零廣告❗零廣告❗收集咗大家意見咁耐,黃Viu...
Link Description  免費重溫經典韓劇  s  N/A
Website Link  www.viu.com  play.google.com  play.google.com
CTA  WATCH_MORE  SIGN_UP  SIGN_UP
Text Word Count 256  419  389
Like 530  144  77

Viu Hong Kong Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Viu Hong Kong Top 1 ads got 530 likes. Viu Hong Kong uses a sentence with the finishing touch title: “《德魯納酒店》”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Viu Hong Kong shared 256 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Viu Hong Kong should continue to optimize the ad content.

3.Viu Hong Kong Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-02-2020-06-09  2020-04-13-2020-04-29  2020-03-23-2020-04-29
Landing Page Link  https://www.viu.com/ott/deeplink/?id=186954&area_id=1&linktype=fbapplink  http://play.google.com/store/apps/details?id=com.viu.phone   http://play.google.com/store/apps/details?id=com.viu.phone

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Viu Hong Kong are successful.

Viu Hong Kong Creative Analysis: 

Viu Hong Kong placed a Video ad in 2020-06-02-2020-06-09, and got 530 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Viu Hong Kong Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  China  N/A  China
Language  Chinese (Traditional)  Swedish  Chinese (Traditional)

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Viu Hong Kong has the best conversion in China, and can advertise more in China in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Viu Hong Kong Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-02-2020-06-09  2020-04-13-2020-04-29  2020-03-23-2020-04-29
During  8 days  17 days 38 days 
Like  530  144  77
Share  42  15  4
Comment  28  8  3

Advertising effectiveness is a direct manifestation of advertising. Viu Hong Kong ‘s Top 1 ad received 530 likes, 42 shares, 28 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Viu Hong Kong, helping Viu Hong Kong to grasp the ad data more clearly.